# Social Media Charity Drives Lexus 'December to Remember' Campaign Donates to Toys for Tots By Katherinev123 | Published 2011-12-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-december-to-remember References: [popsop](http://popsop.com/51822) & [facebook](https://www.facebook.com/lexus) For the Lexus 'December to Remember' campaign, the automaker has embarked on a social media charity campaign that asks customers to help the car maker donate to [Toys for Tots](https://www.trendhunter.com/trends/christmas-in-july1), an organization that donates unused toys to children in need. Visitors of the Lexus [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) page simply have to follow the brand's instructions on sharing a post and Lexus will donate $5, up to a maximum of $100,000, to Toys for Tots for every post. Participants can also use [Twitter](https://www.trendhunter.com/trends/early-christmas-decoration) to share posts by using the hashtag #lexusbigredbow. Another part of the Lexus ‘December to Remember’ initiative is lower financing on Lexus’s IS, ES, RX and CT hybrid models. The brand has also released a few commercials centered on playing a certain song that indicates this annual sales event has arrived. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Social Media Charity Initiatives:** Businesses can integrate social media into their charity initiatives to engage customers and expand the reach of their philanthropy efforts. - **Maximizing Social Media Reach for Charitable Giving:** Companies can utilize social media platforms to maximize their reach and impact for charitable giving to further increase their positive impact on society. - **Creative Donation Matching Strategies:** Companies can boost customer engagement in corporate social responsibility campaigns with creative donation matching strategies that incentivize users to make a positive social impact. ### Who This Affects Most - **Automotive:** Automakers can leverage charity campaigns and social media platforms to engage customers, build brand loyalty, and boost sales through socially responsible practices. - **Retail:** Retail businesses can apply charitable giving practices and social media campaigns to improve customer engagement and brand image, while also encouraging sales. - **Consumer Electronics:** Consumer electronic companies can increase customer loyalty through corporate social responsibility efforts that align with customers' values and interests, while enhancing their brand image. ## Related on Trend Hunter - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Christmas-Inspired Summer Campaigns](https://www.trendhunter.com/trends/christmas-in-july1.md) - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md) - [Seasonal Charitable Chocolatier Campaigns](https://www.trendhunter.com/trends/lindt-sprngli.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Global Holiday Giving Journeys](https://www.trendhunter.com/trends/disney-ultimate-toy-drive.md) - [Music-Supporting Auto Brands](https://www.trendhunter.com/trends/music-will.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Charity-Supporting Chocolate Campaigns](https://www.trendhunter.com/trends/lindt-and-nspcc.md)