# Popstar Car Campaigns The Lexus CT 200h Ad Stars Sexy Singer Kylie Minogue By Meghan Young | Published 2011-01-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-ct-200h-ad References: [adrants](http://www.adrants.com/2011/01/kylie-minogue-to-front-lexus-campaign.php) & [lexus](http://www.lexus.com) Considering that Kylie Minogue could make a heaping pile of garbage look good if she stood next to it, I'm not surprised that the [Lexus](https://www.trendhunter.com/trends/december-to-remember-campaign) [CT 200h](https://www.trendhunter.com/trends/bosch-1) ad hits the mark. It doesn't hurt that the car itself is far from a pile of garbage. The Lexus CT 200h ad signals more of a partnership with this popstar than anything else. As part of the deal, Lexus will in turn be sponsoring Minogue's Aphrodite: Les Folies music tour. The Lexus CT 200h ad campaign, created by Billington Cartmell and CHI & Partners, will feature behind-the-scenes footage from the tour. Now this seems like a match made in heaven. Will you stay tuned for what's to come? ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Popstar Brand Partnerships:** Opportunity for car brands to partner with popstars to increase brand awareness and tap into a wider audience. - **Celebrity Endorsements:** Brands can leverage the star power of popular musicians and celebrities to create effective advertising campaigns and brand partnerships. - **Integrated Marketing Campaigns:** Brands can increase the impact of their marketing campaigns by combining different channels such as music tours, social media and behind-the-scenes footage. ### Where This Applies - **Automotive:** Opportunity for car brands to increase brand awareness and boost sales by partnering with famous musicians and creating innovative ad campaigns. - **Entertainment:** Opportunity for entertainers to monetize their fame by partnering with brands and integrating products into their tours and music videos. - **Advertising:** Opportunity for ad agencies to create effective campaigns that leverage celebrity endorsements and integrate different marketing channels. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Wintry Automobile Campaigns](https://www.trendhunter.com/trends/december-to-remember-campaign.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Customized Character-Themed Vehicles](https://www.trendhunter.com/trends/elphaba-tx.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md)