# Comparing Cars to Fine Art Lexus Campaign Recreates Warhol, Dali and Van Gogh By Vincent Salera | Published 2009-03-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-compares-itself-to-a-masterpiece-cars-compared-to-fine-art References: [adsoftheworld](http://adsoftheworld.com/media/print/lexus_dali) If Vincent Van Gogh were alive today, would he be interested in painting for a car manufacturer? The latest ads for [Lexus](https://www.trendhunter.com/trends/artistic-experience) certainly believe so; they've revamped masterpieces by Andy Warhol, Salvador Dali and Vincent Van Gogh into [automobile-inspired art](https://www.trendhunter.com/trends/london-art-fair) that insinuates a Lexus can be called a masterpiece. The ads were created by advertising agency [Saatchi & Saatchi Singapore](https://www.trendhunter.com/trends/threadwork-women-redefining-fiber-arts) with creative direction by Richard Copping, Andrew Petch and Ronojoy Ghosh. The copy was written by Andrew Petch, Rolando Cordova and Gian Carlo. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Advertising:** Disruptive innovation opportunity: Exploring new ways to incorporate famous artworks into advertising campaigns to create unique and visually captivating content. - **Reimagining Masterpieces:** Disruptive innovation opportunity: Using renowned artworks as a source of inspiration to reimagine and transform traditional advertising concepts, resulting in fresh and attention-grabbing campaigns. - **Blurring the Boundaries:** Disruptive innovation opportunity: Pushing the boundaries between art and advertising to challenge conventional perceptions and create thought-provoking marketing strategies. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Exploring unconventional advertising techniques that incorporate elements of art to engage audiences in a unique and memorable way. - **Automotive:** Disruptive innovation opportunity: Collaborating with artists and integrating iconic artworks into automobile design and marketing campaigns to redefine the concept of luxury and automotive aesthetics. - **Creative Agency:** Disruptive innovation opportunity: Embracing the fusion of art and advertising to offer innovative solutions and create impactful campaigns that captivate clients and consumers alike. ## Related on Trend Hunter - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md) - [Wintry Automobile Campaigns](https://www.trendhunter.com/trends/december-to-remember-campaign.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md)