# AI-Created Car Commercials This Lexus Ad Was Entirely Scripted by Artificial Intelligence By Laura McQuarrie | Published 2018-11-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lexus-ad References: [marketingweek](https://www.marketingweek.com/2018/11/16/lexus-artificial-intelligence-advert/) & [blog.lexus](https://blog.lexus.co.uk/lexus-es-launched-with-advert-scripted-by-artificial-intelligence/) 'Driven by Intuition' is the name of a new 60-second [Lexus](https://www.trendhunter.com/trends/lexus-and-universal-pictures) ad Oscar-winner Kevin Macdonald—and entirely scripted by artificial intelligence. The ad for the Lexus [ES](https://www.trendhunter.com/trends/lexus-meraki-on-wheels) executive saloon opens with an engineer looking at his creation and shedding a tear as the car leaves the safety of the enclosed space to venture out into the world. Thunder and lightning crackle in the sky and the scene switches to a crash test that's being broadcast on live TV. Suspense builds as the engineer watches the car's automatic emergency braking system kick in just in time. The storyline and script for the short ad were created with [IBM](https://www.trendhunter.com/trends/catch-me-up-feature) Watson's suite of AI tools and applications, informed by 15 years of award-winning luxury adverts and what impacts viewers to make emotional connections. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 38% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **AI-created Car Commercials:** Opportunity to use artificial intelligence to create emotionally compelling car commercials. ### Where This Applies - **Advertising:** Potential for disruptive innovation in the advertising industry using AI to create commercials that resonate with consumers. - **Automotive:** Opportunity for AI to revolutionize car advertising and create more impactful and engaging commercials. - **Artificial Intelligence:** Application of AI technology in the creation of car commercials presents a disruptive innovation opportunity in the AI industry. ## Related on Trend Hunter - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [AI-Designed Drift Sequences](https://www.trendhunter.com/trends/gr-supra.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md)