# Bewitchingly Naughty Editorials Karmen Pedaru Stars in the L’Express Styles October Issue By Vasiliki Marapas | Published 2014-10-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lexpress-styles-october References: [wearesodroee](http://wearesodroee.com/2014/10/28/bad-girls/) & [lexpress.fr](http://www.lexpress.fr/styles/) Karmen Pedaru uses the power of makeup to transform herself into a series of 'Bad Girls' for L'Express Styles' October 2014 issue. They say that blondes have more fun, but bad girls have got us all beat when it comes to having a good time. No rule is too hard and fast to be broken, or, at the very least, bent. Sporting several [magnetic makeup looks](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) by Isamaya French, Pedaru looks like she's gotten herself into a fair share of trouble -- and loved every minute of it. The rest of the creative team included hair stylist Olivier Lebrun, fashion editor Mika Mizutani and photographer Txema Yeste. The editorial serves as ample inspiration on how to unleash your inner 'Bad Girl.' ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 85% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Makeup Transformations:** Introduce new technologies and tools that allow makeup transformations to be easily accessible and customizable for all body types and skin colors. - **Empowerment Messaging:** Personal care and fashion brands can promote empowering messages for individuals to embrace their inner 'bad girl' and feel confident in their own skin, regardless of societal expectations. - **Creative Collaborations:** Collaborations between various industries such as photography, fashion, and beauty can lead to creative editorial campaigns that showcase unique and diverse perspectives of beauty and self-expression. ### Industries Being Reshaped - **Beauty and Makeup:** The beauty and makeup industry can create new products and services that cater to the demand for unique, creative and transformative makeup looks. - **Fashion:** The fashion industry can continue to push boundaries by showcasing diverse models and unique styles to promote individual self-expression and empowerment. - **Photography and Creative Services:** The photography and creative service industry can offer unique and diverse perspectives for editorial campaigns that celebrate individuality and self-expression. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [High-Fashion Press-On Nails](https://www.trendhunter.com/trends/prabal-gurung-x-kiss.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Witchy Nail Design Collections](https://www.trendhunter.com/trends/kiss-x-wicked-for-good.md)