# Full Figured Models Lexibags Abandons Thin By lexibags | Published 2007-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lexibags-handbag-model-not-your-typical-fashion-model References: [lexibags](http://www.lexibags.com) With all the latest hype on anorexic fashion models dying, Lexibags.com has stepped up to the plate in a humanitarian effort to be a part of changing the [fashion industry](https://www.trendhunter.com/trends/contemporary-femininity) and public's view by choosing Samantha Grove as their [handbag model](https://www.trendhunter.com/trends/galleria-handbag). Samantha is a breath of fresh air to the fashion world. She is captivating, enchanting, irresistable and unforgettable. She is a beautiful woman with substance and fire in her eyes. She is alive and passionate about life. When will we see [major fashion houses](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) pursue the same marketing strategy? ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Body-positive Fashion:** Fashion houses are embracing body positivity and choosing diverse models, like Lexibags.com did with Samantha Grove, to promote inclusivity and redefine beauty standards. - **Humanitarian Fashion:** More fashion brands are prioritizing social responsibility and making efforts to positively impact the industry by featuring models who challenge traditional norms, such as Lexibags.com choosing Samantha Grove. - **Empowering Representation:** The use of models like Samantha Grove by brands like Lexibags.com is part of a larger movement toward empowering representation in the fashion industry and challenging conventional beauty ideals. ### Industries Being Reshaped - **Fashion:** The fashion industry has the opportunity to disrupt traditional beauty standards by showcasing a wide range of body types and promoting inclusivity, as demonstrated by Lexibags.com. - **Marketing:** Marketing professionals can learn from Lexibags.com's approach and consider strategies that involve diverse models to appeal to a wider audience and foster positive brand perception. - **Retail:** Retailers can capitalize on the growing demand for body-positive fashion by curating collections that feature a diverse range of models, like Lexibags.com did with Samantha Grove. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Slender Sculptural Glasses Launches](https://www.trendhunter.com/trends/xena-glasses.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Chic Versatile Bags](https://www.trendhunter.com/trends/chic-versatile-bags.md)