# Influencer-Promoted Festive Lingerie Capsules Hanky Panky Debuts Its Holiday Line with Lexi Wood By Kalin Ned | Published 2025-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lexi-wood References: [presshook](https://www.presshook.com/brands/hanky-panky-2/press-releases/hanky-panky-unveils-2025-holiday-collection/?utm_campaign=Ready%3A+Recent+brand+announcements+-+11%2F04%2F2025&utm_content=Brand+Announcements&utm_medium=email_action&utm_source=customer.io) & [hankypanky](https://www.hankypanky.com/products/25-pack-low-rise-thongs-advent-calendar-holiday-2025-fashion) The popular lingerie label [Hanky Panky](https://www.trendhunter.com/trends/hanky-panky-valentines-day) has released its seasonal assortment for the 2025 holiday period, which includes both a general collection and a collaborative line developed with influencer Lexi Wood. Hanky Panky's primary holiday line focuses on festive colors and patterns. These offerings are presented in gift-oriented packaging such as multi-piece sets and the Holiday 25-Pack Advent Calendar. A central silhouette for this range is the Signature Lace® Low Rise Thong Holiday Cracker. The Lexi Wood capsule, on the other hand, boasts fashion-forward lingerie silhouettes that merge the influencer's "signature glamorous aesthetic with Hanky Panky’s comfort-first design." The collection includes the Lexi Wood x Hanky Panky Alina Square-Neck Cami, the Alina Mini Skirt, the Kristi Square-Neck Chemise, the [Victoria](https://www.trendhunter.com/trends/victorias-secret-1) Silk [Pant](https://www.trendhunter.com/trends/lululemon-4) in Lexi Blush/Black, and the Lucy Catsuit. Image Credit: Hanky Panky x Lexi Wood ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 52% | Freshness: 56% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Influencer-collaborated Fashion Lines:** These partnerships offer unique opportunities to blend varying aesthetics, increasing the brand's appeal through personalized and exclusive collections. - **Festive-themed Product Lines:** Holiday-specific collections can boost seasonal sales by aligning with consumer gift-giving practices and creating limited-time appeal. - **Gift-oriented Packaging Innovations:** By incorporating packaging that emphasizes gifting, brands enhance the perceived value and desirability of their products during peak shopping seasons. ### Who This Affects Most - **Lingerie:** The lingerie industry can leverage influencer collaborations to introduce unique design elements that attract niche audiences and expand market reach. - **Influencer Marketing:** Influencer collaborations provide a powerful tool for brands to access new customer segments and enhance brand credibility through personal endorsements. - **Fashion Retail:** Seasonal collections in the fashion industry can drive consumer interest and generate hype, especially during festive seasons when gift-giving is prevalent. ## Related on Trend Hunter - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Festive Jewelry Lines](https://www.trendhunter.com/trends/holiday-2025-collection.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Elevated Holiday Intimates Promotions](https://www.trendhunter.com/trends/knix-black-friday-sale.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Co-Branded Feminine Fashion](https://www.trendhunter.com/trends/victorias-secret-pink-x-loveshackfancy.md) - [Festive Loungewear Collections](https://www.trendhunter.com/trends/skims-holiday.md) - [Holiday Eveningwear Collections](https://www.trendhunter.com/trends/khy-x-sia-arnika.md)