# Fictional Billionaire Profiles This Buisness Profile from Fortune Magazine Examines Lex Luthor Jr By David Ingram | Published 2015-10-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lex-luthor-jr References: [designtaxi](http://designtaxi.com/news/380655/Nemisis-Lex-Luthor-Jr-s-Pseudo-Profile-Hints-Batman-V-Superman-Story-Plot/) & [fortune](http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFA) American business publication Fortune Magazine has teamed up with [Warner Bros. Entertainment](https://www.trendhunter.com/trends/rollover-and-warner-bros) for this fictionalized business profile of movie villain 'Lex Luthor Jr.' The sponsored article is part of a [marketing stunt](https://www.trendhunter.com/trends/lexus-and-universal-pictures) for the upcoming release of the film 'Batman v Superman: Dawn of Justice' that will feature the character 'Lex Luthor Jr.' who is played by actor Jesse Eisenberg. Although the film has yet to be released to the public, it would appear that Eisenberg's character is the son of 'Superman's' longtime nemesis 'Lex Luthor Sr.' In the fictionalized profile, Eisengberg's character has apparently inherited his father's company 'LexCorp' and is portrayed as an easygoing business innovator reflecting on his father's legacy. The creative marketing profile also hints towards plot points of the upcoming film and the character's potential conflict with the film's main protagonists. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Fictionalized Business Profiles:** Creating fictional profiles of characters from movies as a marketing stunt to generate buzz and engage audiences. - **Character Branding:** Leveraging fictional characters from movies to promote real-life products and services. - **Story-driven Marketing:** Using storytelling techniques to create immersive marketing experiences that capture the attention of consumers. ### Sectors Adopting This - **Entertainment:** Collaborating with movie studios to create innovative marketing campaigns that leverage fictional characters. - **Media and Publishing:** Partnering with publications to produce sponsored content that appeals to a wide range of audiences. - **Consumer Products:** Capitalizing on the popularity of fictional characters to create licensed merchandise and products that resonate with fans. ## Related on Trend Hunter - [Superhero Movie Snack Partnerships](https://www.trendhunter.com/trends/rollover-and-warner-bros.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Superhero Restaurant Promotions](https://www.trendhunter.com/trends/chuck-e-cheese-superman.md) - [Cinematic Cereal Branding](https://www.trendhunter.com/trends/wheaties-marty-supreme.md) - [Superhero-Inspired Water Vessels](https://www.trendhunter.com/trends/maverick-gt-stormy-knight.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Superhero-Inspired Pet Capsules](https://www.trendhunter.com/trends/warner-bros-1.md) - [Superhero Chocolate Products](https://www.trendhunter.com/trends/kinder-dc-and-funko.md) - [Superhero-Inspired Pizza Products](https://www.trendhunter.com/trends/the-batman-calzony.md)