# Levitra Sponsored Elevator Up Buttons Get Up By Michael Marucci | Published 2006-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/levitra-sponsored-elevator-up-buttons-get-up References: [adrants](http://www.adrants.com/2006/10/levitra-sponsors-elevator-up-buttons.php) Levitra has a created an innovative elevator advertising campaign in Sao Paulo. Throughout the city, you can find 'UP' elevator buttons with the Levitra sticker around them. **Implications** - This kind of [guerrilla advertising](https://www.trendhunter.com/trends/mwcurated) takes a very different approach to getting a message across, but in doing so is far more infectious and susceptible to going viral than traditional efforts can be. [Billboards, print ads](https://www.trendhunter.com/trends/windows-of-selfcare) and expensive commercials are one way to raise the profile of your brand name, product or service, but a subtle campaign like this can be just as effective if cleverly presented. Levitra is definitely one company that understands the value of an [innovative approach to advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Advertising:** Opportunity for companies to create innovative and viral advertising campaigns that can raise brand visibility in a creative and cost-effective way - **Viral Marketing:** Opportunity to use unconventional and attention-grabbing tactics to increase brand exposure and potentially reach a larger audience - **Subtle Advertising:** Opportunity to effectively promote a brand or product by strategically integrating it into everyday surroundings or objects ### Industries Being Reshaped - **Advertising:** Companies in the advertising industry can explore guerrilla advertising techniques to offer unique and effective marketing solutions to their clients - **Pharmaceuticals:** Levitra's creative approach to advertising can inspire pharmaceutical companies to think outside the box and devise innovative strategies to promote their products - **Marketing:** Marketing professionals can learn from Levitra's approach to create viral marketing campaigns and explore unconventional advertising techniques to engage their target audience ## Related on Trend Hunter - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md)