# Levitating Lights Hareide Design's 'Illusion' Hovers Above the Ground By Yanis Rudzitis | Published 2011-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/levitating-lights References: [designboom](http://www.designboom.com/weblog/cat/8/view/13279/hareide-design-illusion-for-northern-lighting.html) & [hareidedesign](http://www.hareidedesign.com/product/illusion) The 'Illusion' lamp is an object created in collaboration between Sweden/Norway based studio Hareide Design and brand [Northern Lights](https://www.trendhunter.com/trends/luxor-light). It is a lamp that hovers above the ground, [challenging perceptions of gravity](https://www.trendhunter.com/trends/serena-antigravity-humidifier) and offering the element of surprise. The 'Illusion' lamp is suspended from the ceiling and it is anchored to the floor by weight. This aluminum lamp can also be transformed into a table when necessary, making it super versatile. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/8/view/13279/hareide-design-illusion-for-northern-lighting.htmlclass=FourteenG) **Implications** - The convenience of [versatile furniture](https://www.trendhunter.com/trends/illusion-collection) has consumers demanding multi-functional designs for the home. This quality provides the much-needed resourcefulness and space-saving capabilities urban dwellers require. The movement towards this style demonstrates that companies are producing more furniture pieces that serve multiple purposes so that people's lives are simplified and uncluttered. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Furniture Designs:** Disruptive innovation opportunity: Explore new ways to create furniture that serves multiple purposes to meet the demand for resourcefulness and space-saving capabilities. - **Multi-functional Home Decor:** Disruptive innovation opportunity: Develop home decor items that offer unexpected functionalities to surprise consumers and challenge traditional perceptions. - **Gravity-defying Design:** Disruptive innovation opportunity: Experiment with designs that defy gravity and create the illusion of objects floating in mid-air. ### Sectors Adopting This - **Furniture Manufacturing:** Disruptive innovation opportunity: Incorporate technological advancements and creative designs to produce furniture that can be easily transformed for different uses. - **Interior Design:** Disruptive innovation opportunity: Explore unconventional design concepts and materials to create home decor items that combine aesthetics with functionality. - **Lighting Solutions:** Disruptive innovation opportunity: Develop lighting products that not only illuminate spaces but also serve as unique focal points by defying gravity and challenging traditional designs. ## Related on Trend Hunter - [Floating Illusion Light Designs](https://www.trendhunter.com/trends/lp-lamp.md) - [Illusory Multidimensional Lamps](https://www.trendhunter.com/trends/drop-light.md) - [3D-Printed Mood Lamps](https://www.trendhunter.com/trends/orbyt.md) - [Hat-Like Fabric Illuminators](https://www.trendhunter.com/trends/flying-lamp.md) - [Floating Magnetic Illuminators](https://www.trendhunter.com/trends/the-mnuca-floating-lamp.md) - [Levitating Dynamic Ring Lamps](https://www.trendhunter.com/trends/levitos.md) - [Suspended Halo Light Fixtures](https://www.trendhunter.com/trends/lamplox-minimalist-floor-lamp.md) - [Illusory Mirror Lamp Designs](https://www.trendhunter.com/trends/mirror-table-lamp.md) - [Chic Saucer-Shaped Illuminators](https://www.trendhunter.com/trends/light-in-tight-light-fixture.md)