# Retro Sci-Fi Collaboration Fashions The Levi’s x Star Wars Collection Celebrates the Original Film By Michael Hemsworth | Published 2019-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-x-star-wars-collection References: [gearculture](https://gearculture.com/goods/levis-x-star-wars-collection/) & [starwars](https://www.starwars.com/news/star-wars-x-levis-collection) The [Levi’s](https://www.trendhunter.com/trends/levis-x-stussy) x Star Wars Collection is one of the latest collaborations between the [iconic denim brand](https://www.trendhunter.com/trends/levis-x-mclaren) and the [sci-fi franchise](https://www.trendhunter.com/trends/cocacola-x-star-wars) that will offer fans a way to literally wear their expertise on their sleeve. The collection includes a wide array of garments that are all emblazoned with familiar imagery from the original Star Wars film A New Hope. This includes retro images of spacecrafts, characters and even original promotional posters to offer an old-school aesthetic for avid fans to feel confident donning. The Levi’s x Star Wars Collection takes an array of classic garment styles from the denim brand and emblazons them with retro imagery, which further enhances the timeless nature of the timely fashion collaboration. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Sci-fi Fashion:** The Levi's x Star Wars Collection taps into the nostalgia for retro sci-fi aesthetics, creating a trend of blending futuristic themes with vintage style. - **Collaboration Fashion:** The success of the Levi's x Star Wars Collection showcases the potential of collaboration between iconic brands to create limited-edition fashion lines that resonate with fans and drive sales. - **Nostalgia Marketing:** The use of retro imagery from A New Hope in the Levi's x Star Wars Collection demonstrates the power of nostalgia marketing to evoke emotional connections with consumers and generate excitement for a brand. ### Who This Affects Most - **Fashion Retail:** The Levi's x Star Wars Collection shines a light on the fashion retail industry, highlighting the demand for unique and limited-edition collaborations that cater to niche fan bases. - **Film and Entertainment:** The collaboration between Levi's and Star Wars presents an opportunity for the film and entertainment industry to extend its reach beyond movie screens and engage fans through fashion merchandise. - **Brand Partnerships:** The successful collaboration between Levi's and Star Wars showcases the potential for brand partnerships to drive innovation and expand market share by leveraging the strengths and fan bases of each brand. ## Related on Trend Hunter - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Insulated Sci-Fi Garments](https://www.trendhunter.com/trends/columbia-x-star-wars-skywalker-pilot-ski-collection.md) - [Collaboration Sci-Fi Tech Accessories](https://www.trendhunter.com/trends/star-wars-x-casetify-collection.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md)