# Spray Paint-Style Fashion Collaborations The Levi's x Gorillaz Line Boasts Room for Customization By Kalin Ned | Published 2019-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-x-gorillaz References: [hypebeast](https://hypebeast.com/2019/2/gorillaz-levis-spring-summer-2019-first-look) & [levi](https://www.levi.com/GB/en_GB/features/tailor-shop) The ultra-stylish [Levi's](https://www.trendhunter.com/trends/cobranded-jeans) x Gorillaz collab is one of those instances where two iconic names come together to produce a high-impact collection that will delight fans. The capsule boasts a range of basics — including [two classic denim jackets](https://www.trendhunter.com/trends/lidl-by-lidl), a range of tees and a tote bag. Each silhouette is adorned with reference to the popular virtual band. To reach the height of authentic accuracy in design, the contemporary denim label worked alongside artist Jamie Hewlett who co-founded the band with Damon Albarn back in 1998. A highlight of the Levi's x Gorillaz collab is that it is also a customizable experience. Individuals can pick exclusive works from Jamie Hewlett's portfolio, as well as certain colors, motifs, and patterns, to be printed on purchased garments. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Customizable Fashion:** Opportunity for brands to collaborate with artists and offer consumers the ability to customize their clothing with exclusive works, colors, motifs, and patterns. - **Iconic Name Collaborations:** Brands partnering with iconic names to create high-impact collections that will delight fans. - **Digital Art Integration:** Integrating digital art into fashion collaborations for a unique and visually stunning product offering. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore collaborations with artists and iconic names to offer customizable clothing options. - **Art:** Artists can collaborate with fashion brands to showcase their works and reach a wider audience. - **Music:** Musicians can extend their brand beyond music by collaborating with fashion brands to create unique merchandise collections. ## Related on Trend Hunter - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Artist-Collab Branded Jackets](https://www.trendhunter.com/trends/lidl-by-lidl.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md)