# Natural-Hued Denim Collection Levi’s® x GANNI Returns with a Campaign Featuring Emma Chamberlain By Grace Mahas | Published 2022-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/levis-x-ganni References: [levi](http://www.levi.com) The [Levi’s®](https://www.trendhunter.com/trends/501-curve) x [GANNI](https://www.trendhunter.com/trends/forestfriendly-fashion) collection was released in time for late summer and pays homage to mother Nature. The eight-piece range is made from at least 55% certified organic cotton and natural dyes—from real plants and minerals, using water-saving techniques. The Levi’s® x GANNI 'Grow Up' campaign features Emma Chamberlain and friends amid a lush vegetable garden wearing the collection. “GANNI and Levi’s are such natural partners. We love the optimism, irreverence, and approachability that GANNI infuses in their designs­—and our shared commitment to sustainability, which is front and center in our latest feel-good collaboration. The collection is full of easy-to-wear instant classics that are as cool as they are comfortable," says Karyn Hillman, Levi’s® Chief Product Officer. The [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) x GANNI series will hit stores on August 18th, 2022. Image Credit: Levi's ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Natural Dyes:** With the rise of eco-consciousness, brands can explore the use of natural dyes made from plants and minerals as a sustainable alternative to traditional synthetic dyes. - **Organic Cotton:** The use of certified organic cotton can become a popular choice for sustainable fashion brands looking to reduce their environmental impact. - **Sustainable Collaborations:** Collaborations between sustainable brands can promote environmental awareness and bring new life to eco-conscious fashion collections. ### Industries Being Reshaped - **Sustainable Fashion:** Brands in sustainable fashion can use this trend to showcase their eco-friendly clothing and attract environmentally conscious consumers. - **Textile Industry:** Natural dyes and organic cotton can disrupt the textile industry by providing sustainable alternatives to traditional methods of dyeing and fabric production. - **Marketing and Advertising:** Marketing and advertising agencies can promote and raise awareness of sustainable collaborations through campaigns that highlight the importance of environmental consciousness in the fashion industry. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md)