# Rustic Menswear Collaborations The Levi's x Filson Fall Winter 2012 Lookbook is Woodsy By Jordy E | Published 2012-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-x-filson References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/30452944199/levis-x-filson-f-w-2012-lookbook) & [levis](http://www.levis.com) The [Levi's](https://www.trendhunter.com/trends/levis-and-jjjjound) x Filson Fall/Winter 2012 lookbook showcases what has come of the most recent collaboration between the classic menswear lines. Filson, an American company that has thrived since 1897, is known for its authentic outdoorsy appeal with its assortment of wool shirts, gun cases and long johns. This very approach to fashion lays at the heart of this display. The bearded model selected for the Levi's x Filson Fall/Winter 2012 lookbook is found within a rugged campground. While fishing, canoeing and cooking may not be the first activities that come to mind when making stylish purchases, the design duo has certainly made the apparel seem fit for all aspects of the outdoors with [durable denim shirts](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi), weathered leather jackets, large duffel bags and faded khaki pants. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Rustic Menswear:** Opportunity for collaboration between classic menswear lines to create authentic and outdoorsy apparel. - **Outdoor Lifestyle Fashion:** Demand for durable and functional clothing suitable for outdoor activities, such as fishing, canoeing, and camping. - **Heritage Brands:** Resurgence of interest in authentic and long-established American companies like Filson. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to collaborate and create collections that cater to the outdoor lifestyle trend. - **Outdoor and Adventure Gear:** Potential for outdoor gear companies to expand their product range to include fashion-forward clothing items. - **Vintage and Heritage Goods:** Demand for heritage brands offering authentic and timeless products that embody rugged outdoor aesthetics. ## Related on Trend Hunter - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [American Heritage Apparel Expansions](https://www.trendhunter.com/trends/filsons-new-milan-flagship.md) - [Heritage-Honoring Collaborative Shoes](https://www.trendhunter.com/trends/filson-collection.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Wide Denim Collaborative Capsule](https://www.trendhunter.com/trends/super-wide-v2.md)