# App-Only Collaboration Hats The Levi's x Disney Collaboration Features a Snapchat-Exclusive Style By Laura McQuarrie | Published 2018-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/levis-x-disney References: [adweek](https://www.adweek.com/digital/snapchats-newest-ecommerce-experience-brings-together-levis-disney-and-ar/) In celebration of Mickey Mouse's 90th birthday this year, a special Levi's x Disney Mickey Mouse collaboration was launched with everything from denim jeans and trucker jackets to t-shirts and sweaters. The pieces from the limited-edition collaboration can be found online and in-store, yet there is a Levi’s x Mickey Mouse hat that can only be purchased through [Snapchat](https://www.trendhunter.com/trends/prada-and-miu-miu). At the Levi’s store in [Walt Disney World’s](https://www.trendhunter.com/trends/disney-eats-1) [Disney Springs](https://www.trendhunter.com/trends/levis-and-pixar), shoppers are given the chance to purchase the limited-edition Levi’s x Mickey Mouse hat through Snapchat using a special Snapcode. On the app, a try-on experience is activated with an augmented reality lens, with the option for social media app users to purchase the exclusive hat in-app. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Ar-based Shopping Experiences:** Using augmented reality, brands offer unique shopping experiences that can only be accessed through specific apps. - **Snapchat-exclusive Collaborations:** Brands collaborate with Snapchat to offer exclusive products that can only be purchased through the app. - **Limited-edition Apparel Collections:** Brands create limited-edition apparel collections to celebrate special occasions or collaborations. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can leverage augmented reality and exclusive collaborations to create unique shopping experiences and drive customer engagement. - **Social Media Platforms:** Social media platforms like Snapchat can partner with brands to offer exclusive in-app shopping experiences, expanding their user base and driving app engagement. - **Entertainment Merchandise:** Collaborations between entertainment brands and fashion retailers create a niche market for limited-edition merchandise, attracting collectors and fans. ## Related on Trend Hunter - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Animation-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/pixar-collection.md) - [Anniversary-Honoring Luxe Timepieces](https://www.trendhunter.com/trends/100th-anniversary-capsule.md) - [Expansive Athleisure Lines](https://www.trendhunter.com/trends/the-disney-store.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Interactive Theme Park Murals](https://www.trendhunter.com/trends/cinderella-castle-mural.md)