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# Artistic Graffiti Jeans
Levi’s x Damien Hirst Boasts Colorful Designs for the American Denim Brand

By Erin Fox | Published 2015-02-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/levis-x-damien-hirst
References: [highsnobiety](http://www.highsnobiety.com/2015/02/10/levis-damien-hirst-501-jeans/) & [damienhirst](http://www.damienhirst.com/)

[Levi’s](https://www.trendhunter.com/trends/levis-x-stussy) x Damien Hirst is a beautiful amalgamation of North American and European flair. The beautifully constructed [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) [501 jeans](https://www.trendhunter.com/trends/stssy-and-levis-1) have quickly become a legendary piece. Damien Hirst put his British spin on the technique, which he refined while working in his Brixton studio in 1992 and soon become a staple in his design.

The long rainbow technicolor paint stroke technique has since become a signature of Hirst's. This concept bled into his collaboration with the American apparel line that unveils a handful of beautifully decorated jeans. A spokesman from Levi's says, "Although the final collection differed slightly from Hirst’s original design, the colorful, radiant effect no doubt belongs to the divisive artist, and will always be a recognizable hallmark of his work."

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 97% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What Makes This Trend Stand Out

- **Colorful Designs:** There is an opportunity for disruptive innovation in the apparel industry by incorporating vibrant and unique designs into clothing.
- **Artist Collaborations:** Collaborations between renowned artists and established brands can lead to innovative and visually appealing products.
- **Signature Techniques:** Bringing an artist's signature technique into fashion can create distinct and recognizable styles that appeal to consumers.

### Sectors Adopting This

- **Apparel:** The apparel industry can leverage artistic collaborations and unique designs to attract customers seeking individuality and artistic expression.
- **Fashion:** Incorporating signature techniques of renowned artists in the fashion industry can create a disruptive edge and differentiate brands in a competitive market.
- **Art:** Artists collaborating with fashion brands can expand their reach and bring their creative concepts to a broader audience.

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