# 60s-Inspired Denim Lookbooks The Levis Vintage AW13 Catalog Celebrates the Brand's Timelessness By Meghan Young | Published 2013-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-vintage-aw13 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/levis-vintage-autumn-winter-2013.aspx) & [us.levi](http://us.levi.com/home/index.jsp) The Levis Vintage AW13 lookbook foregoes bringing back the '90s, a wishful thought many denim brands have been clamoring around, in order to reference a more soulful era: the Sixties. Considering that it is the vintage collection, it is only appropriate that the label reaches farther back than a couple of decades to showcase its timeless wares. From Motown to the West Coast, the Levis Vintage AW13 lookbook gives people a nostalgically expansive look at this free-spirited generation. There is also an important reason why the '60s theme is the perfect fit for this collection. It shows just how long [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) has been around. Well-executed, the images in the Levis Vintage AW13 lookbook appear incredibly authentic. Perhaps people will walk away with more than a pair of [new jeans](https://www.trendhunter.com/trends/1944-501-jeans-rigid) or [denim shirt](https://www.trendhunter.com/trends/blue-tab). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sixties-themed Lookbooks:** Denim brands can embrace a more antique era than the '90s and celebrate the timeless value of their vintage collection through Sixties-themed lookbooks. - **Nostalgia-marketing:** Nostalgia-marketing is a powerful tool to evoke emotions and memories that can connect brands and audiences through a shared interest in history and culture. - **Authentic Imagery:** Capturing authentic imagery rooted in history and culture can provide value and context to products, enabling consumers to interact with them on a deeper level. ### Who This Affects Most - **Fashion Industry:** The fashion industry can incorporate Sixties-inspired lookbooks to showcase vintage collections, evoke nostalgia, and enhance brand identity. - **Advertising Industry:** The advertising industry can leverage nostalgia-marketing to establish an emotional connection between brands and audiences, shaping preferences and purchasing decisions. - **Photography Industry:** The photography industry can explore the trend of authentic imagery, embracing cultural and historical themes to add value and context to their work. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Reproduced Premium Vintage Denim](https://www.trendhunter.com/trends/9rivet.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)