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# Pants That Cause Accidents
Levis Runaway Jeans

By Bianca | Published 2008-07-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/levis-runaway-jeans
References: [youtube](http://www.youtube.com/watch?v=ACv55j1llOU)

This amateur video footage features a guy removing his pants in front of a house in what looks like a very ordinary neighbourhood.

As he stands in his boxers, the pants begin to flip away, tumbling down the road until they cause a car crash. The pants "survive", and continue their way down the road, as the guy who lost his jeans runs inside in disbelief.

It was filmed like an amateur YouTube film maker video, so it looks quite believable.

ï¿½Runaway jeans cause car crashï¿½ is actually the fourth part of the Levi's ï¿½Live Unbuttonedï¿½ video campaign created by Waverly Films. Their other videos have included ï¿½Guys backflip into jeansï¿½ and "Guys fill their jeans with heliumï¿½.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 50% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What's Driving This Trend

- **Interactive Advertising:** Utilize interactive videos and storytelling to create engaging ad campaigns that capture the attention of viewers.
- **Viral Marketing:** Leverage the power of social media and amateur-style videos to create viral marketing campaigns that generate buzz and brand awareness.
- **User-generated Content:** Encourage consumers to create and share their own videos featuring your product or brand, tapping into their creativity and passion for authentic content.

### Who This Affects Most

- **Apparel:** Integrate innovative features and technologies into clothing items, such as self-propelling pants, to create unique and attention-grabbing fashion products.
- **Advertising:** Develop captivating and unconventional advertising strategies that incorporate storytelling and unexpected elements, driving engagement and brand recall.
- **Social Media:** Provide platforms and tools for users to easily create and share their own videos, fostering user-generated content that can go viral and generate brand exposure.

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