# Flexible Feminine Denim Ads The Levi's Revel Ad Features Curvy Skinny Jeans By Sarah Dos Santos | Published 2014-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-revel References: [c-heads](http://www.c-heads.com/2014/03/12/girls-in-jeans-revel-von-levis/) & [us.levi](http://us.levi.com/family/index.jsp?categoryId=23488016) The [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) Revel ad features the brand's new [curvy skinny jeans](https://www.trendhunter.com/trends/snugfit-denim) that are comfortable, flexible and that fit perfectly. There's nothing like slipping into a pair of pants and having the freedom to run and jump without being constrained. Many women turned to [leggings and jeggings](https://www.trendhunter.com/trends/torrid-jeans-for-life) because denim brands weren't satisfying their need to be comfortable. Models in the ad do a variety of wild and playful moves, riding up the escalator, walking across their couches, dancing in an empty room and bending freely. If the ad doesn't prove to you how cozy they look, then you should try them on yourself. The reliable Levi's Revel denim collection looks comfortable, form-fitting and sexy. If you love your jeans but want flexibility, these jeans are just what you need. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Comfortable Denim:** Opportunity for denim brands to innovate and create more comfortable and flexible jeans for women. - **Curvy Skinny Jeans:** Opportunity to cater to the needs of curvy women by offering jeans that provide a perfect fit and flexibility. - **Athleisure Denim:** Opportunity to merge the comfort of leggings and the style of denim by creating athleisure denim options for women. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the trend by introducing innovative denim designs that prioritize comfort and flexibility. - **Apparel Retail:** Apparel retailers can focus on offering a wide range of curvy skinny jeans that meet the demand for both style and comfort. - **Fitness and Activewear:** Fitness and activewear industry can explore collaborations with denim brands to create athleisure denim options for women who want comfortable yet stylish clothing for their active lifestyle. ## Related on Trend Hunter - [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Curve-Enhancing Wide Leg Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Flattering Comfortable Leggings](https://www.trendhunter.com/trends/all-day-legging.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md)