# Denim Addictions Levi's On 4 Life Red Tab Ads By mediterranean | Published 2008-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/levis-red-tab-ads-on-4-life References: [ogilvy](http://www.ogilvy.com/) What better way to show how much people love their *Levi's* **Red Tab** jeans and promote the Red Tab [on4life](http://on4life.com.sg)portal than depicting people holding on to their jeans and wearing it at all times, even when they really shouldn't? The campaign which was photographed by *Jonathan Tay* for *OgilvyOne* ad agency, Singapore consists of three print ads: shower, hanging, and tattoo. The shower and hanging ads are pretty good, showing a girl taking a shower with her jeans on, and a guy and girl hanging to let their jeans dry. Because you know, they can't part with it. The one I like the most though is the Tattoo ad. It shows a guy getting a big tattoo, and because he wants to keep his jeans on, the artist continues the tattoo from his skin onto the jeans itself. It really captures the *On 4 Life* essence. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Denim Addiction:** Opportunity for brands to tap into the emotional attachment and loyalty that consumers have towards their denim products, creating marketing campaigns that celebrate this addiction. - **Creative Advertising:** Emphasizing the importance of innovative and eye-catching advertising strategies in the fashion industry, showcasing unconventional ideas that capture consumers' attention and resonate with their desires. - **Branded Content:** Utilizing storytelling and creative content to strengthen brand identity and establish a deeper connection with consumers, leveraging the power of narrative to convey brand values and evoke emotions. ### Where This Applies - **Fashion:** Fashion brands can explore new ways to engage with consumers through personalized denim experiences, leveraging the emotional connection people have with their favorite jeans. - **Advertising:** Advertising agencies can develop unique and memorable campaigns that challenge traditional norms, pushing boundaries to captivate audiences and create a lasting impact. - **Tattoo Industry:** Collaboration opportunities between tattoo artists and fashion brands, creating custom designs that merge body art and denim fashion, driving innovation and attracting niche audiences. ## Related on Trend Hunter - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Multi-Generation Footwear Campaigns](https://www.trendhunter.com/trends/will-your-wings.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md)