# Recycled Plastic-Made Denim Levi's Waste Less Jeans are Made of Plastic Bottles By Michael Hemsworth | Published 2012-11-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/levis-recycled-jeans6 References: [treehugger](http://www.treehugger.com/sustainable-fashion/levis-wasteless-denim-line-spun-plastic-bottles.html) & [us.levi](http://us.levi.com/home/index.jsp) [Levi’s](https://www.trendhunter.com/trends/blue-tab) has created a new line of denim products called Waste Less, which will use less water than ever before and incorporate recycled plastic bottles into manufacturing. Each pair will contain an average of 8 post-consumer plastic bottles collected from regional recycling programs. The production of denim takes a significant amount of water and cotton, so the new collection is refreshing news for those who would rather opt for more [sustainable jeans](https://www.trendhunter.com/trends/amber-valletta-x-triarchy). Many of Levi’s favorite cuts, including the 511 and 504, are being created using the new process, which is coming as good news to die-hard fans of the [denim brand](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi). Can’t wait to get your hands on a pair? The new eco-friendly duds will be available in January 2013 in stores around the world, as well as online at Levis.com. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Apparel:** The trend of incorporating recycled materials and using less water in clothing production has potential for disruptive innovation opportunities in creating more sustainable clothing lines. - **Eco-friendly Fashion:** Levi's Waste Less Jeans line prove that fashionable clothing can be made sustainably, creating opportunities for businesses catering to the eco-conscious consumer market. - **Circular Economy:** The use of recycled materials in the Waste Less jeans line illustrates an innovative way to keep plastic waste out of landfills and promote a circular economy. ### Sectors Adopting This - **Fashion Industry:** The incorporation of recycled plastics and sustainable production methods in the denim industry creates opportunities for sustainable fashion brands and businesses. - **Sustainability Industry:** The Waste Less jeans line by Levi's provides opportunities for businesses focused on sustainability and eco-friendly manufacturing to innovate and collaborate in the fashion industry. - **Waste Management Industry:** Using recycled plastic bottles in clothing production creates opportunities for waste management companies to develop supply chain partnerships with clothes manufacturers for a sustainable fashion value chain. ## Related on Trend Hunter - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Banana-Based Denim Collections](https://www.trendhunter.com/trends/bananabased-denim-collections.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md)