# Rainbow-Hued Denimwear The Levis Ranchero Jean Jacket Offers a Pot of Fashion Gold By Alex Scott | Published 2010-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-ranchero-jean-jacket References: [hypebeast](http://hypebeast.com/2010/03/tommy-guerrero-levis-ranchero-cover/) & [e-levi.jp](http://www.e-levi.jp/shop/mens/) I think the statement "real men wear pink" will be replaced with "real men wear rainbow-clad jackets" once the Levis Ranchero jean jacket hits stores. In a collaboration with Tommy Guerrerro, [Levis releases](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) this [denim blazer](https://www.trendhunter.com/trends/grey-bandits-midtown-denim-jacket) with the trademark [multi-colored Mexican blanket material](https://www.trendhunter.com/trends/patchwork-americana) that's been seen in some of the brand's past releases. Coming in both a swanky dark blue and a trendy faded version, the Levis Ranchero Jean Jacket offers a classic vibe with a flamboyant twist. A perfect style for either the pub or the rodeo. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Rainbow-hued Denimwear:** Opportunity for fashion brands to incorporate vibrant, multi-colored denim pieces into their collections. - **Collaborative Fashion Partnerships:** Fashion brands can explore collaborations with artists and designers to create unique and eye-catching clothing. - **Fashion as Personal Expression:** Increasing demand for fashion items that allow individuals to showcase their personality and unique style choices. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the trend by stocking and promoting rainbow-hued denimwear. - **Art and Design:** Artists and designers can explore partnerships with fashion brands to create innovative and colorful clothing collections. - **Event and Entertainment:** Fashion events and shows can feature rainbow-hued denimwear as a way to stand out and captivate audiences. ## Related on Trend Hunter - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Ornate Western Outerwear](https://www.trendhunter.com/trends/wonderwest-birch-studded-denim.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Candle Brand Clothing](https://www.trendhunter.com/trends/rizon.md) - [Bourbon-Inspired Capsule Collections](https://www.trendhunter.com/trends/wrangler-buffalo.md)