# T-Shirt Printing Campaigns Levi's Print Workshop Features Work by Anthony Burrill By Katherinev123 | Published 2012-07-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/levis-print-workshop References: [popsop](http://popsop.com/56935) & [eu.levi](http://eu.levi.com/en_GB/printworkshop) Levi's has just launched its [Levi's Print Workshop](https://www.trendhunter.com/trends/sonic-youth-band-tee) in London, which is a collaboration with graphic artist Anthony Burrill to call on customers to participate in [live screen printing](https://www.trendhunter.com/trends/gap-workshop) and get in touch with their own creativity. The workshop highlights the prints created by Burrill; those who participate in the workshop will get the chance to create their own T-shirts with these designs, which include statement prints such as 'THIS IS NOT THE WEST' and 'THE CITY IS OURS TONIGHT.' According to Popsop, T-shirts with Burrill's designs will also be available at the [Levi's Boxpark](https://www.trendhunter.com/trends/number-that-changed-everything) store in Shoreditch. What's more, customers can get in on the action by tweeting slogans (maximum of six words) with the hashtag #PrintLondon or by submitting them in stores. Levi's will then choose a slogan each day and use it in printing at the Levi's Print Workshop. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Live Screen Printing:** Disruptive innovation opportunity: Implement live screen printing experiences in retail stores to engage customers and enhance brand creativity. - **Collaborative Design Workshops:** Disruptive innovation opportunity: Organize collaborative design workshops where customers can create their own designs and merchandise, fostering a sense of ownership and brand loyalty. - **User-generated Content:** Disruptive innovation opportunity: Encourage customers to generate content through social media platforms, such as tweeting slogans, to create personalized and unique products. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate interactive printing workshops in fashion retail stores to offer personalized and on-demand merchandise. - **Graphic Design:** Disruptive innovation opportunity: Partner with graphic artists to develop limited edition designs for collaborative workshops, generating excitement and exclusivity. - **Social Media Marketing:** Disruptive innovation opportunity: Utilize social media platforms to crowdsource user-generated content and engage customers in the design process. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md)