# Digitizing Denim Levi's Mobile Phone By Bianca | Published 2007-10-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/levis-phone References: [modelabs](http://www.modelabs.com/levis/#) The [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) company is going digital with the launch of their first mobile phone. Joining other designers like [Versace](https://www.trendhunter.com/trends/tag-bag), D&G, and [Prada](https://www.trendhunter.com/trends/mntge-and-dukes-cupboard), the jeans house is launching the phone, branded with its own fashion label. "The Levi's® phone is offered in metallic silver, black and brown copper," the company says. "Stylish feminine 'shiny silver' and 'shiny sand' editions, featuring a 'mirror' screen have also been created for the fashion forward. 'As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's® brand.'" The steel phone is the perfect accessory to keep both men and women wired in style. The phone features music, image and video functions. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 49% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-tech Integration:** Disruptive innovation opportunity to explore the integration of fashion and technology in creating unique products like branded mobile phones. - **Branded Electronics:** Disruptive innovation opportunity to expand the market for branded electronics by partnering with fashion labels like Levi's. - **Fashion-forward Tech Accessories:** Disruptive innovation opportunity to design stylish tech accessories that cater to the fashion-forward consumer market. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity for fashion brands like Levi's to expand into the electronics market by launching branded mobile phones. - **Technology:** Disruptive innovation opportunity for technology companies to collaborate with fashion labels in creating unique and stylish electronic accessories. - **Mobile Devices:** Disruptive innovation opportunity for mobile device manufacturers to enhance their product offering by introducing fashion-oriented features and designs. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Digital-First Denim Brands](https://www.trendhunter.com/trends/true-religion-2.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Knitted Phone Pockets](https://www.trendhunter.com/trends/iphone-pocket.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md)