# Backwards Commercials Levi's: Onion Peel By Ayman | Published 2008-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/levis-onion-peel References: [adgabber](http://www.adgabber.com/video/video/show?id=546804:Video:112599) I love this new Levi’s commercial which asks you to, “Rewind to a simpler time,” by playing backwards. It’s a little confusing, but pretty creative and unique. Directed by [Cutwater](https://www.trendhunter.com/trends/youll-swear-by-them), the commercial starts with a [high fashion model on the catwalk](https://www.trendhunter.com/trends/onelegged-jean) wearing heavy makeup and sophisticated clothes, and starts going backwards to her getting dressed, getting her hair and make up done, getting back into her [Levi’s jeans](https://www.trendhunter.com/trends/blue-tab), entering the building… The commercial then shows the model sharing an intimate moment with her boyfriend, before she goes in for the fashion show. The spot is debuting today September 1 during the season premier of Gossip Girl. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Backwards Commercials:** Disruptive innovation opportunity: Create commercials that play in reverse to capture attention and stand out from traditional advertising. ### Sectors Adopting This - **Fashion Advertising:** Disruptive innovation opportunity: Incorporate unique storytelling techniques, such as playing commercials backwards, to create memorable and engaging fashion advertisements. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Branded Denim Puzzle Cubes](https://www.trendhunter.com/trends/levis-x-rubiks-cube.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md)