# Styled Comfort-Focused Fashion Capsules The Levi’s® Gold Tab™ Collection is Styled by Ryan Winter By Kalin Ned | Published 2022-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-gold-tab-collection References: [hypebeast](https://hypebeast.com/2022/11/cafe-owner-ryan-winter-styles-levis-gold-tab-collection) & [levi](https://www.levi.com/US/en_US/levis-gold-tab/c/levi_clothing_gold_tab_us) The [Levi’s®](https://www.trendhunter.com/trends/blue-tab) Gold Tab™ collection was recently styled by cafe owner and content creator Ryan Winter. Based in Brooklyn but originally from Minnesota, Winter is highly trained in the importance of layering in a stylish and cozy manner. This collaboration is a great example of how big and recognizable brands can partner with [content creators](https://www.trendhunter.com/trends/caitlin-covington) to shine a fresh new light on their offerings (and gain access to new audiences at the same time). Ryan Winter styled three looks that spotlight the comfort and versatility of the Levi’s® Gold Tab™ collection. The first one pairs a black t-shirt and sweats with a sweatshirt and a checkered flannel. The second features another tee and sweats combination with a crossbody bag. The last look boasts a graphic hoody and navy blue sweatpants. Image Credit: Levi's, [hypebeast](https://hypebeast.com/2022/11/cafe-owner-ryan-winter-styles-levis-gold-tab-collection), [levi](https://www.levi.com/US/en_US/levis-gold-tab/c/levi_clothing_gold_tab_us) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 90% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Content Creator Collaborations:** As more big brands partner with content creators, there is an opportunity for disruptive innovation in the way they approach marketing and brand partnerships. - **Comfortable-fashion Crossover:** The trend towards comfortable (but still stylish) fashion is on the rise, presenting an opportunity for companies to tap into this market with innovative designs and materials. - **Layering as a Fashion Statement:** The importance of layering in fashion, particularly for colder weather, is being highlighted as a trend, which presents an opportunity for companies to innovate in terms of layering techniques and materials. ### Industries Being Reshaped - **Fashion:** As the fashion industry shifts towards more comfortable and versatile styles, there is a disruptive opportunity for companies to innovate in terms of materials and designs that cater to this trend. - **Marketing:** The rise of content creator collaborations presents a disruption opportunity for companies to explore new and more authentic marketing techniques to reach a wider audience. - **Retail:** As consumers continue to demand more comfortable and versatile fashion options, there is a disruption opportunity for retail companies to innovate and create unique in-store experiences that cater to this trend. ## Related on Trend Hunter - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Vintage Modern Capsules](https://www.trendhunter.com/trends/module-capsule-collection.md) - [Technical Lifestyle Capsules](https://www.trendhunter.com/trends/goldwin-fw25.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md)