# Everyday Hero Fashion Campaigns The 'Levi's Go Forth 2012' Promo Video is Empowering By Cody Turner | Published 2012-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-go-forth-2012 References: [huhmagazine](http://www.huhmagazine.co.uk/4117/video-levis---go-forth) & [youtube](http://www.youtube.com/watch?v=fsP6XTHBwRw&feature=player_embedded) [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) has always been a brand that knows how to market its products very well. Its latest commercial continues the 'Go Forth' 2012 campaign with an epic look at the twenty-somethings of today. This [empowering commercial](https://www.trendhunter.com/trends/on-your-own-time) sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is [self-encouragement in the average person](https://www.trendhunter.com/trends/you-are-amazing). Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!" The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Empowering Fashion Campaigns:** Disruptive innovation opportunity: Creating fashion campaigns that empower individuals and promote self-encouragement. - **Simple and Powerful Marketing:** Disruptive innovation opportunity: Using simple and powerful colors to create impactful marketing campaigns. - **Personalized Hero Narratives:** Disruptive innovation opportunity: Incorporating personalized narratives in campaigns to make consumers feel like heroes. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Designing clothing collections that motivate and inspire individuals. - **Advertising:** Disruptive innovation opportunity: Developing marketing strategies that focus on simplicity and impactful visuals. - **Entertainment:** Disruptive innovation opportunity: Creating interactive and personalized storytelling experiences that make consumers feel like heroes. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Courageous Style Campaigns](https://www.trendhunter.com/trends/revive-your-courage.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md)