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# Disco Cowboy Duds
Levi's Fenom Metallic DISCO Shirts Dazzle With Swarovski

By Christina Butty | Published 2009-10-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/levis-fenom-metallic-disco-shirts
References: [hypebeast](http://hypebeast.com/2009/10/levis-fenom-ls-metallic-disco-western-shirt-flannel-shirt/) & [e-levi.jp](http://www.e-levi.jp/shop/mens/Levis)

While these may look like the average cowboy shirt at first glance, these [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) Fenom Metallic shirts actually sports some daring style with the addition of [Swarovski](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared) crystals on the edge of the yoke.

This detail is a fun twist on the standard shirt and an easy way to add some shimmer without being garish.

**Implications** - Get your Levi's Fenom Metallic shirts in sky blue or checked white varieties. You'll be rocking futuristic threads while hearkening back to stylish looks of yesteryears. Disco cowboys all the way.

Could this be the beginning of a disco cowboy trend? Weâ€™ll have to wait and see.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 23% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Disco Cowboy Fashion:** There is an opportunity for fashion companies to blend western wear with disco style and create a new fashion trend.
- **Incorporation of Swarovski Crystals:** There is an opportunity for companies to incorporate Swarovski crystals into their products to add an element of sparkle and glamour.
- **Futuristic and Retro Fashion Hybrids:** There is an opportunity for fashion companies to blend futuristic and retro styles to create a unique and eye-catching look.

### Where This Applies

- **Fashion:** Fashion companies can utilize the trend towards disco cowboy fashion and incorporation of Swarovski crystals to design and market new products that capture consumer’s attention.
- **Jewelry:** Jewelry companies can explore the use of Swarovski crystals in their designs to create luxurious and trendy pieces.
- **Textile Manufacturing:** Textile manufacturers can develop new fabrics and materials that incorporate the futuristic and retro fashion hybrids trend.

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