# Cartoon-Celebrating Fall Apaprel The New Levi's Fall/Winter 2018 Range Honors Mickey Mouse By Amy Duong | Published 2018-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-fallwinter References: [highsnobiety](https://www.highsnobiety.com/p/levis-mickey-mouse-fw18/) & [levi](https://www.levi.com/US/en_US/levis-x-mickey-mouse/c/levi_clothing_mickey_mouse_us?ab=home_A2_Mickey_shopthecollection_110118) The latest [Levi's Fall](https://www.trendhunter.com/trends/levis-6)/Winter 2018 collection celebrates [Mickey Mouse's 90th birthday](https://www.trendhunter.com/trends/winniethepooh-1). The iconic cartoon character is turning 90 this upcoming week and the denim label launched a celebratory range comprised of silhouettes designed as menswear and womenswear. The collection features signature pieces by the label, full of both tops and bottoms -- this includes the 501 denim jeans, trucker jackets, [graphic tees](https://www.trendhunter.com/trends/de-la-soul-x-levis) and sweaters. To complement the apparel, Levi's also created a selection of accessories including tote bags, bandanas, beanies and caps. All of the pieces are adorned in Mickey Mouse graphics, including the all-over Mickey Mouse head print on the jeans and a beanie with Mickey Mouse ears. The limited-edition capsule is now available for purchase online at Levi's and at its retail locations. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 88% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Cartoon-inspired Apparel:** There is a growing trend of incorporating beloved cartoon characters into fashion collections, creating an opportunity for brands to collaborate with iconic characters and tap into nostalgia. - **Limited-edition Capsules:** Brands releasing limited-edition capsule collections is becoming increasingly popular, offering consumers exclusive and unique products while creating a sense of urgency to make a purchase. - **Character Merchandising:** The use of popular cartoon characters in merchandise is a trend that appeals to fans and collectors, providing an opportunity for companies to expand their product offerings and reach a wider audience. ### Where This Applies - **Fashion:** The fashion industry can explore collaborations with pop culture icons, such as Mickey Mouse, to create unique and appealing collections. - **Retail:** Retailers can take advantage of the popularity of limited-edition capsules by partnering with brands to offer exclusive products, driving foot traffic and online sales. - **Entertainment:** Entertainment companies can capitalize on character merchandising by licensing popular cartoon characters to apparel brands, creating additional revenue streams. ## Related on Trend Hunter - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md) - [Wintry Disney Ski Apparel](https://www.trendhunter.com/trends/mickey-mouse-friends-ski.md) - [Cartoon Mouse Carrying Capsules](https://www.trendhunter.com/trends/loungefly-1.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Anniversary-Honoring Luxe Timepieces](https://www.trendhunter.com/trends/100th-anniversary-capsule.md) - [Cartoon-Themed Performance Wear](https://www.trendhunter.com/trends/disney-x-lululemon.md)