# Jean Phones II Levis Red Tab Mobile By lourdes sanchez bayas | Published 2008-03-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/levis-crosses-over-into-the-cell-phone-business-levis-red-tab References: [luxurylaunches](http://www.luxurylaunches.com/gadgets/levis_ultra_limited_edition_red_tab_mobile_phone_hits_the_designer_cell_phone_market.php) Levis has ventured into the wireless phone business. Most of us are used to and familiar with Levis other products such their jeans, T-shirts, shoes, etc. Recently however, Levis, put out a very limited edition of a cell phone called the **Red Tab**. The Red Tab comes with MP3 player, [stereo bluetooth](https://www.trendhunter.com/trends/razr-plus-1) and a two megapixel camera. "Extras include a 'premium' presentation box, a case for the handset, stereo hands free kit, a metal chain and if you like, customization with your name (up to 13 letters)," LuxuryLaunches adds. "Offered in a limited number of 100 only, it displays a tag of 550 euros ($870) and they are being sold online via cool Parisian retailer Colette." From a design standpoint, the phone doesn't look too bad. But as far as I am concerned, I will continue dropping by the Levis Store when I go shopping for jeans. But when it comes to mobile phones, I plan to stick with the companies whose main business revolves around mobile phones. No offense Levis. I still love your jeans. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Branded Tech Accessories:** Levis' limited edition Red Tab cell phone showcases the potential for fashion brands to expand into tech accessory offerings. - **Limited-run Collaborations:** The 100-unit release of Levis' Red Tab phone highlights the appeal of exclusive and rare collaborative products in the market. - **Customizable Luxury Electronics:** Levis' offering of customization options for the Red Tab phone demonstrates the potential for personalized luxury electronics. ### Sectors Adopting This - **Fashion Retail:** The release of Levis' Red Tab cell phone suggests a disruptive opportunity for fashion retailers to expand into the mobile technology market. - **Tech Accessories:** The collaboration between Levis and mobile phone technology presents a potential disruption in the tech accessories industry by introducing fashion-forward designs. - **Luxury Electronics:** The limited edition and premium features of Levis' Red Tab phone indicate an opportunity for luxury electronics brands to explore unique collaborations. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Branded Denim Puzzle Cubes](https://www.trendhunter.com/trends/levis-x-rubiks-cube.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)