# Denim-Clad Couples Levi's Chambray by Opening Ceremony is Charming and Sweet By Chalaine Mantha | Published 2011-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-chambray References: [freshnessmag](http://www.freshnessmag.com/2011/02/01/levis-chambray-by-opening-ceremony/) & [levi](http://levi.com/) The Levi’s Chambray lookbook by Opening Ceremony is small and sweet. The shoot focuses on [Levi's](https://www.trendhunter.com/trends/lulus) chambray fabrics and is comprised of four pieces. The girl's cropped denim jacket looks adorable with her babydoll dress and the boy looks stylish in [denim on denim](https://www.trendhunter.com/trends/blue-tab). The small collection will be available soon, so take a peek at Levi’s Chambray lookbook in the featured gallery to see what you like best! **Implications** - One of the things I like best about this lookbook is how Levi's advertising, regardless of how modern it is, still contains strong elements of the [vintage Levi's vibe](https://www.trendhunter.com/trends/levis-and-pixar) that have made the brand an All-American classic. While each few years there are a half dozen newish jean companies burst on the scene and corner a formidable niche in the marketplace, Levi's cannot be matched for sheer longevity and relevancy. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Denim Fashion:** The Levi's Chambray lookbook showcases the timeless appeal of denim fashion, creating opportunities for innovative designs and collaborations. - **Denim on Denim:** The stylish portrayal of denim on denim in the shoot highlights a trend towards layered and coordinated denim outfits, inspiring fashion brands to explore new ways of incorporating this look. - **Chambray Fabrics:** The focus on chambray fabrics in the collection suggests a growing trend towards lightweight and versatile denim alternatives, opening up opportunities for sustainable and eco-friendly fashion innovations. ### Industries Being Reshaped - **Fashion:** The Levi's Chambray lookbook demonstrates the potential for disruptive innovation in the fashion industry, particularly in denim design and marketing. - **Apparel Retail:** The small and sweet Levi's Chambray collection presents opportunities for retailers to capitalize on consumers' interest in denim fashion, creating new avenues for growth. - **Textile Manufacturing:** The emphasis on chambray fabrics in the shoot highlights the potential for the textile industry to develop new manufacturing processes and materials for lightweight and eco-conscious denim. ## Related on Trend Hunter - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Kids Denim Collections](https://www.trendhunter.com/trends/levis-kids.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md)