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# Collaborative Prairie-Inspired Clothing
The Levi's and x Carla Collab is Perfect for Outdoors

By Ell Smith | Published 2020-11-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/levis-and-x-carla
References: [hypebae](https://hypebae.com/2020/11/levis-x-karla-welch-fall-winter-collaboration-denim-jeans-jackets-outerwear-corduroy-sherpa-price-where-to-buy) & [levi](https://www.levi.com/US/en_US/)

The [Levi's](https://www.trendhunter.com/trends/levis-and-jjjjound) and x Carla collaboration is perfect for fans of [function-driven fashion](https://www.trendhunter.com/trends/north-face-and-cecilie-bahnsen), boasting tonal looks in muted hues that offer a prairie-inspired collection. The collection was largely inspired by x Carla's upbringing in rural Canada, and is reflective of that through the use of material, which includes sherpa and corduroy.

In a press release describing the collaboration, the designer states that, “In a way, the collection is an ode to my mother and how I imagine her as a prairie girl in Alberta, Canada. Being outside, being a tomboy,” further explaining that "“The flannels, the cord, the fringe, they all have a ruggedness and a connection to nature. It’s clothes to climb trees in.”

Image Credit: Levi's

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 60% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Function-driven Fashion:** Disruptive innovation opportunity: Develop clothing that combines fashion-forward designs with practical features for outdoor activities.
- **Prairie-inspired Collection:** Disruptive innovation opportunity: Create fashion lines that draw inspiration from rural landscapes and incorporate natural materials to evoke a connection to nature.
- **Collaborative Fashion:** Disruptive innovation opportunity: Foster partnerships between fashion designers and other creatives to merge different perspectives, styles, and inspirations.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive innovation opportunity: Integrate online and offline channels to provide personalized shopping experiences that cater to consumers' specific style preferences.
- **Outdoor Apparel:** Disruptive innovation opportunity: Innovate sustainable and functional clothing solutions that meet the growing demand for eco-friendly and durable outdoor apparel.
- **Design Collaboration:** Disruptive innovation opportunity: Develop platforms or programs that facilitate collaborations between fashion designers and artists, musicians, or other creative industries to create unique and marketable fashion collections.

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