# Retro Video Game Streetwear Levi's and Super Mario Joined Forces to Create a Nostalgic Collection By Riley von Niessen | Published 2020-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-and-super-mario References: [levi](https://www.levi.com/CA/en_CA/levis-x-super-mario/c/levi_clothing_super_mario_ca) Iconic denim and apparel brand Levi's and [Super Mario](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items), the Japanese video game series from [Nintendo](https://www.trendhunter.com/trends/nintendo-clothing-line), have collaborated on an apparel series that combines themes from the video game with cozy seasonal styles that make a bold statement. The collection features a variety of tees, hoodies, denim pieces, and accessories, all of which pay tribute to different Super Mario games. On many of the tees and hoodies, this is done with vivid graphic prints, whereas the denim pieces feature large patches of the characters and themes. The Levi's and Super Mario apparel line is currently available through the [Levi.com](https://www.trendhunter.com/trends/levis-and-pixar) web store, where many of the unisex styles have already started selling out. Image Credit: Levi's/Nintendo ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Gaming Fashion Collaboration:** Collaborations between gaming and fashion brands can create unique apparel collections merged with the pop culture themes that transcend generations. - **Nostalgia-led Fashion:** Retro and nostalgic styles in fashion are currently popular among consumers, generating opportunities for brands to leverage pop culture icons to create unique collections that attract millennials and Gen Z. - **Unisex Apparel:** Increasing gender fluidity trends among Gen Z are leading to growth opportunities for brands to create gender-neutral or unisex apparel lines that cater to inclusivity-conscious consumers. ### Sectors Adopting This - **Apparel:** Fashion brands can explore video games or other media collaborations to create apparel lines that appeal to consumers interested in pop culture themes. - **Gaming:** Gaming companies can collaborate with fashion brands to create crossover collections that bring their characters and worlds into the fashion realm. - **E-commerce:** The availability and popularity of video game-themed fashion on online platforms like Levi.com can lead to growth opportunities for e-commerce businesses to attract consumers craving unique and nostalgic apparel collections. ## Related on Trend Hunter - [Family-Friendly Gamer Apparel](https://www.trendhunter.com/trends/nintendo-clothing-line.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md)