# Streetwear Icon Jean Collaborations This Levi's® and NIGO Collection Honors 150 Years of the 501® By Jana Pijak | Published 2023-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-and-nigo References: [levi](http://www.levi.com/CA/en_CA/) [Levi's®](https://www.trendhunter.com/trends/levis-kids) and NIGO just released a third collaboration collection for Spring/Summer 2023, marking the 150th anniversary of the iconic Levi's® 501® jean. The style was first launched in 1873 as a work pant with copper rivets and has since become a globally recognized clothing staple. In honor of the 501® jean's 150th anniversary, Levi's® partnered with Japanese streetwear style icon NIGO, who is known for his extensive personal collection of rare denim and vintage Levi's®. This collaborative range includes an exclusive Hickory Stripe 501® jean style with a matching 557XX Hickory Stripe Trucker [Jacket](https://www.trendhunter.com/trends/awake-ny-and-levis). Both garments are made in Japan and are crafted using traditional manufacturing techniques. The collection is unveiled alongside a short film campaign with a theme of "The Future is in the Past." The campaign follows NIGO in his hometown as he explores while wearing pieces from the collection. Each piece is sold with a special edition Levi's® x NIGO 150th anniversary tote bag and co-branded hangtag. The collection will be available for purchase online on [Levi.com](https://www.trendhunter.com/trends/levis-and-pixar), the Levi's® App, and humanmade.jp across Canada. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 53% | Freshness: 15% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Collaborative Heritage Fashion:** Opportunities for brands to partner with cultural icons and leverage their history to create new collections and align with a wider audience. - **Traditional Manufacturing Techniques:** Reviving traditional methods of production within the fashion industry, leading to more authentic designs and higher quality products. - **Exclusive Product Bundles:** Combining products in unique ways and offering limited edition, exclusive bundles to create new revenue streams and increase brand loyalty. ### Industries Being Reshaped - **Fashion:** Collaborating with style icons and leveraging traditions to create new and exciting collections. - **Retail:** Offering exclusive product bundles and limited edition items to create new revenue streams and increase brand loyalty. - **Marketing and Advertising:** Designing creative campaigns to engage audiences and generate buzz around new collaborations and product releases. ## Related on Trend Hunter - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md)