# Re-Imagined Co-Created Lines Levi’s and New Balance Re-Imagine Their Iconic Pieces for FW20 By Ell Smith | Published 2020-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levis-and-new-balance References: [hypebae](https://hypebae.com/2020/10/levis-new-balance-fall-winter-collaboration-327-sneakers-jackets-outerwear-price-release-date) & [levi](https://www.levi.com/US/en_US/levi-us-exclusions/levis-x-new-balance-1300-sneaker/p/381090281) [Levi’s](https://www.trendhunter.com/trends/levis-x-stussy) and [New Balance](https://www.trendhunter.com/trends/mt580) - two fan-favorite brands - have teamed up for a Fall/Winter 2020 collaboration. Seamlessly blending 70s nostalgia with modern sensibilities, this co-created line offers both shoes and outerwear, presenting the consumer with a new look for the season. What's interesting about this particular collaboration is that the brands opted to re-imagine two of their most iconic items, instead of creating entirely new pieces. The end result is a re-made iteration of the New Balance 327 sneakers and the [Levi's](https://www.trendhunter.com/trends/new-balance-992-2) Trucker Jacket. The New Balance sneaker arrives with a subtle blue colorway and a chunky waffle sole. Meanwhile the jacket maintains a similar color palette, and features a unique quilted back with the 'N' logo printed on it. Image Credit: Levi's ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion:** The collaboration between Levi's and New Balance demonstrates the trend of brands coming together to create unique and reimagined fashion pieces. - **Nostalgic Design:** The blending of 70s nostalgia with modern sensibilities in this co-created line highlights the trend of incorporating retro elements into contemporary fashion. - **Iconic Revival:** The decision to re-imagine their most iconic items showcases the trend of brands revisiting and updating their popular products to meet the demands of the current market. ### Where This Applies - **Fashion:** The fashion industry can benefit from exploring collaborative partnerships and leveraging nostalgic design elements to create fresh and appealing collections. - **Footwear:** The footwear industry has the opportunity to tap into the trend of reviving iconic sneakers and incorporating modern updates to attract consumers seeking a blend of style and nostalgia. - **Retail:** Retailers can capitalize on the trend of reimagined collaborations by curating exclusive collections that offer customers unique and limited-edition products, fostering consumer excitement and loyalty. ## Related on Trend Hunter - [Collaborative Lifestyle Revived Shoes](https://www.trendhunter.com/trends/new-balance-992-2.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Wide Denim Collaborative Capsule](https://www.trendhunter.com/trends/super-wide-v2.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md)