# Haute Denim Hook-Ups Levis and Jean Paul Gaultier Spring 2010 Collab is All About Raw Denim By Ryan Hinkson | Published 2010-05-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/levis-and-jean-paul-gaultier-spring-2010 References: [bit.ly](http://bit.ly/b0IgHZ) & [eu.levi](http://eu.levi.com/en_GB/shop/products/jp-gaultier?gender=men) Two iconic brands from opposite sides of the fashion spectrum have collaborated to produce very stylish results. The Levis and Jean Paul Gaultier Spring 2010 collection has spawned some amazing pieces of haute denim, the likes of which the looms at Levis have never seen before. The [jeans and jackets](https://www.trendhunter.com/trends/superwide-levis) are all made from of [raw denim](https://www.trendhunter.com/trends/repossessed-climb-jeans), with bright red stitching throughout, which seems to be a signature component of the collection. The Levis and Jean Paul Gaultier Spring 2010 joint venture is a great moment in label-hook-up history. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 82% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Partnerships:** The collaboration between Levi's and Jean Paul Gaultier highlights the trend of fashion brands joining forces to create unique and stylish collections. - **Raw Denim Revival:** The use of raw denim in the Levis and Jean Paul Gaultier Spring 2010 collection indicates a resurgence of interest in this classic fabric, presenting opportunities for innovating denim production techniques. - **Signature Stitching:** The prominent use of bright red stitching in the collection suggests a trend towards bold and distinctive detailing in fashion design. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the trend of collaborative fashion partnerships by partnering with other brands to create exclusive collections and target a wider customer base. - **Denim Manufacturing:** Denim manufacturers can leverage the raw denim revival trend by incorporating innovative techniques and finishes to produce high-quality and unique denim products. - **Fashion Design:** Fashion designers can explore the trend of bold and distinctive detailing in their designs by experimenting with unconventional stitching techniques and incorporating eye-catching elements into their collections. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md)