# Mutated Monster Marketing The Levi's 'Little Monsters' Campaign Shows Insect Children By Armida Ascano | Published 2010-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/levi-s-little-monsters References: [adsoftheworld](http://adsoftheworld.com/media/print/levis_little_monsters_wiggly_widow) & [us.levi](http://us.levi.com/shop/index.jsp?categoryId=3146875) The [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) 'Little Monsters' is a full print campaign promoting [Levi's brand of kid's wear](https://www.trendhunter.com/trends/levis-and-pixar). The campaign shows children using a mirror to make themselves look like insect/human mutants. With the tagline, "For [little monsters](https://www.trendhunter.com/trends/labubu) with big imaginations," the Levi's 'Little Monsters' campaign is a complete home run. The images are eye-catching and very well laid out, with copy that suits the concept to a T. All else aside, the campaign is also great fun to look at and absolutely adorable. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Print Campaigns for Kids:** Opportunity for brands to create visually captivating print campaigns targeted towards children. - **Imagination-driven Marketing:** Brands can leverage the power of imagination in their advertising campaigns to engage with their target audience. - **Adorable Advertising:** Creating adorable and visually appealing advertising campaigns can attract attention and leave a lasting impression on consumers. ### Industries Being Reshaped - **Children's Clothing:** Opportunity for children's clothing brands to design and promote their products through innovative and visually appealing campaigns. - **Advertising:** Advertising agencies can explore creative and imaginative concepts in their campaigns to differentiate themselves in the market. - **Branding:** Brands can enhance their brand identity and increase brand recall by creating adorable and unique advertising campaigns. ## Related on Trend Hunter - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)