# Ankle-Strapped Jeans The Spring/Summer 2010 Levi's and House of Holland Collection By Marissa Liu | Published 2010-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levi-s-and-house-of-holland References: [highsnobiety](http://www.highsnobiety.com/news/2010/01/28/levis-x-house-of-holland-springsummer-2010-collection/) Levi’s and House of Holland are working together once more, this time on a denim range for Spring/Summer 2010. The men’s and women’s collection will feature eight washed denim pieces. There is a men’s jean jacket and pants that feature black denim straps with gold locks. The Levi’s x House of Holland collaboration also features its own logo, the classic Levi’s logo inhabiting a purple house. The range will be available in Europe starting in February. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 66% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Denim Collaborations:** Collaborations between fashion brands and denim companies create a trend in creating unique denim pieces with added features such as locks or straps. - **Embellished Denim:** Designers experiment with denim by adding unique, standout features such as straps or logos to create a trend in statement-making denim pieces. - **Gender Neutral Denim:** Denim companies create gender-neutral collections in response to a growing trend of consumers rejecting traditional gender norms in fashion. ### Who This Affects Most - **Fashion:** Fashion companies have the opportunity to collaborate with well-known denim brands to create unique denim pieces with upgraded features that can appeal to consumers looking for statement-making clothes. - **Retail:** Retail companies have the opportunity to stock up on popular and unique denim pieces that consumers are looking for, through collaborations between fashion brands and denim companies. - **Textiles:** Textile companies have the opportunity to create unique denim fabrics with features such as straps or locks to meet the growing demand for statement-making denim pieces. ## Related on Trend Hunter - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Wide Denim Collaborative Capsule](https://www.trendhunter.com/trends/super-wide-v2.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md)