# Acrobatic Ropetography The Levi + Opening Ceremony Corduroy Campaign by Ryan Mcginley By Meghan Young | Published 2010-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/levi-opening-ceremony-corduroy References: [coolhunting](http://www.coolhunting.com/archives/2010/02/ryan_mcginley_f.php) & [us.levi](http://us.levi.com/home/index.jsp) Although I'd like to leave my elementary day corduroy phase in the past, it seems it's catching up to me. Perhaps I’ll even allow it to considering this [Levi +](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) Opening Ceremony corduroy collection. I mean, if there were any two companies in the world who can convince me that cords are, well, ‘in,’ it would be these two. Ryan McGinley, who was [commissioned to photograph](https://www.trendhunter.com/trends/jiyongkim-fw25) the Levi + Opening Ceremony corduroy collection, created an image of versatility, practicality and movement. Definitely what I like to see in my clothing. That and style. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Corduroy Fashion:** Opportunities for disruptive innovation in the fashion industry by incorporating corduroy fabric into new designs. - **Collaborative Marketing:** Opportunities for disruptive innovation in marketing strategies by partnering with other brands to create unique and appealing campaigns. - **Youthful Nostalgia:** Opportunities for disruptive innovation in creating products and experiences that tap into nostalgic trends from childhood. ### Where This Applies - **Fashion:** Exploring new possibilities for fashion designers and retailers to integrate corduroy fabric into their collections and attract a new customer base. - **Marketing:** Providing businesses with innovative strategies to collaborate with other brands and create captivating marketing campaigns. - **Consumer Goods:** Creating products that evoke a sense of nostalgia and resonate with the younger generation's affinity for childhood trends. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)