# Sun-Drenched Retro Shoots Levi Macdonald Takes Stunning Images With Bright Rays of Light By Francis Tiangson | Published 2011-03-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/levi-macdonald References: [photodonuts](http://www.photodonuts.com/levi-macdonald) & [flickr](http://www.flickr.com/photos/birdsandanchors/) Levi Macdonald, a photographer based in Glasgow, United Kingdom, takes stunning photographs of gorgeous gals in retro styles. Taking fashion tips from ladies of yesteryear, Levi Macdonald's models showcase garments, hair and makeup that are slowly creeping back into mainstream in a [retro revival movement](https://www.trendhunter.com/trends/tyler-mcgillivary-3). With a touch of whimsy, Levi Macdonald is able to make the modern world look like the days of the past. Her work also dives into story telling with the introduction of shots inspired by Alice in Wonderland. Keeping with the retro motif, the Alice photos feature the same aesthetics in [hair, makeup and dress](https://www.trendhunter.com/trends/il-pranzo-campaign). Still exploring the [use of film as a medium](https://www.trendhunter.com/trends/nikons-vintage-popup-diner), Levi Macdonald's shots display her love of subtle tones and her skillful use of natural lighting. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 92% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Retro Revival Movement:** There is an opportunity for fashion brands to tap into the growing interest in retro styles and create garments, hair, and makeup that cater to this trend. - **Whimsical Storytelling Photography:** Photographers can explore incorporating storytelling elements into their work, inspired by classic tales like Alice in Wonderland, to create visually captivating and nostalgic images. - **Film Photography Resurgence:** The resurgence of film photography offers opportunities for photographers and film manufacturers to cater to the demand for subtle tones and natural lighting effects. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the retro revival movement by creating and marketing clothing, accessories, and beauty products that embrace vintage styles. - **Photography:** Photographers can explore and experiment with storytelling elements inspired by classic tales, offering unique and nostalgic photography services for clients and consumers. - **Film Manufacturing:** Film manufacturers can take advantage of the resurgence of film photography by producing and promoting film stocks that cater to the demand for subtle tones and natural lighting effects. ## Related on Trend Hunter - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Vintage Imaging Kits](https://www.trendhunter.com/trends/pgytech-retrova.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Vintage Photo Camera Apps](https://www.trendhunter.com/trends/moodcamera.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md)