# Acne-Fighting Mini-Games Differin's Level Up Lobby Educates, Entertains & Rewards Gen Alpha By Laura McQuarrie | Published 2025-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/level-up-lobby References: [dentsu](https://www.dentsu.com/blog/level-up-dentsu-differin-and-dubit-bring-the-first-acne-care-brand-to-roblox-with-in-game-rewards-and-immersive-retail)  Millions of Gen Alpha and Gen Z players log into [Roblox](https://www.trendhunter.com/trends/bayside-high-school) daily and [Differin](https://www.trendhunter.com/trends/acneprone-skin-patches) kicked off 2025 with the Level Up Lobby, effectively introducing itself as the first acne-care brand to establish a presence on the wildly popular metaverse platform. The Level Up Lobby is an interactive space where players benefit from [acne care mini-games](https://www.trendhunter.com/trends/the-skin-me-maze) that are educational, entertaining, and rewarding. In Foam Blaster, players clean faces with Differin’s 10% Benzoyl Peroxide Maximum Strength Foaming Cleanser. In Power Patch Splatter, players thwart pimples by launching Power Patches. And in Zit Zapper, players tap into the power of the 10% Benzoyl Peroxide Spot Treatment Zapper. After completing the mini-games, players' avatars are lit up by a sparkling aura representing the glow and confidence boost the right acne care products provide. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 71% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Educational Gamification:** Brands are leveraging gamification to educate young audiences on skincare, creating engaging experiences that merge fun with learning. - **Metaverse Brand Engagement:** Companies are establishing interactive presences on metaverse platforms to reach tech-savvy Gen Alpha and Gen Z consumers in immersive environments. - **Interactive Health Education:** The fusion of health education with digital platforms offers opportunities for brands to communicate their product benefits through engaging content. - **Interactive Health Education:** The fusion of health education with digital platforms offers opportunities for brands to communicate their product benefits through engaging content. ### Who This Affects Most - **Skincare:** The skincare industry is embracing digital interaction to provide consumers with innovative ways to learn about and engage with products. - **Gaming:** The gaming industry is creating new avenues for consumer education and brand cooperation by integrating educational mini-games. - **Metaverse Development:** The expansion of the metaverse is offering brands unique opportunities to craft immersive consumer experiences and enhance brand visibility. ## Related on Trend Hunter - [Virtual Beauty School Experiences](https://www.trendhunter.com/trends/bayside-high-school.md) - [Metaverse Obstacle Games](https://www.trendhunter.com/trends/superdrug-obby.md) - [Digital Haircare Activations](https://www.trendhunter.com/trends/amikas-roblox-debut.md) - [Tycoon-Style Beauty Games](https://www.trendhunter.com/trends/elf-cosmetics-2.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Playful Entrepreneurial Metaverses](https://www.trendhunter.com/trends/elf-up-on-roblox.md) - [Empowering Skin Pop-Ups](https://www.trendhunter.com/trends/positivity-lab.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Olfacory Experience Metaverses](https://www.trendhunter.com/trends/guardians-of-memories.md)