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# Iconic Store-Bought Cookies
Levain Bakery is Launching a Store-Bought Version of Its Cookies

By Katherine Pendrill | Published 2021-04-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/levain-bakery
References: [brandeating](https://www.brandeating.com/2021/04/levain-cookies-rolling-out-to-whole-foods-nationwide.html)

Anyone who has visited New York knows that Levain Bakery is a must-stop spot. A fixture of "best cookie" lists, the bakery is known for its supersized cookies, which have a thick gooey interior and a crispy exterior.

Previously, the only way to get the iconic cookies was to take a trip to the Big Apple, but now Levain Bakery is rolling out a store-bought version of the cookies at Whole Food stores nationwide. The store-bought, packaged cookies are fully baked and then frozen to ensure maximum freshness. They come in 16-oz packages of eight 2-oz cookies and they can be warmed up at home in five to seven minutes.

The iconic New York cookies will be available in three at-home flavors: Chocolate Chip Walnut, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip

Image Credit: Levain Bakery

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 44% | Activity: 56% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Store-bought Gourmet Cookies:** The rise of gourmet bakery products sold outside of bakeries.
- **Frozen Gourmet Snacks:** Bakery treats sold in frozen form for maximum freshness and easy preparation.
- **Direct to Consumer Bakery Brands:** Bakery brands bypassing brick-and-mortar stores, bringing their products directly to consumers via e-commerce.

### Who This Affects Most

- **Bakery:** Bakery industry can leverage technology to deliver frozen, gourmet products direct-to-consumer.
- **Retail:** Retailers will likely see an increase in demand for high-end, store-bought baked goods.
- **E-commerce:** E-commerce platforms can offer consumers the chance to buy nationally recognized bakery goods and new gourmet brands alike.

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