# Romantic Portrait Photography Lev Efimov Wants to Communicate Through His Images By Tiana Reid | Published 2010-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lev-efimov References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=10&ArticleID=8164&PageNum=1) & [levefimov](http://www.levefimov.com/) One of Lev Efimov's goal through his photography work is to communicate, which is why he is drawn to [portrait photography](https://www.trendhunter.com/trends/mimicphoto). His [lustful, romantic images](https://www.trendhunter.com/trends/eva-green) convey ineffable emotions that only a camera could capture. The Russian-born photographer explores textures and lighting for the many fields that he explores including [fashion, advertising and film](https://www.trendhunter.com/trends/alessandro-micheles). Lev Efimov sees photography as a lifestyle, something that he is committed to almost every single day of his life. **Implications** - Consumers in modern society are no longer attracted to the increasing number of dark styles coming out. Products that feature a more subtle aesthetic appeal to those who want to maintain a classic appearance. Companies could develop more items like this to attract more attention. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Classic Aesthetic:** Companies could develop more items with a classic aesthetic to attract attention in a society where consumers are no longer attracted to dark styles. - **Subtle Appeal:** Products with a subtle appeal are becoming more desirable to consumers, presenting an opportunity for companies to meet this demand. - **Lifestyle Photography:** The rise of lifestyle photography offers disruptive innovation opportunities for businesses to connect with consumers on a deeper level through visual storytelling. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of classic aesthetic by creating clothing and accessories that have a timeless appeal. - **Advertising:** In the advertising industry, there is an opportunity to use subtle appeal in campaigns to resonate with consumers who prefer a more understated approach. - **Film:** The film industry can incorporate lifestyle photography to create movies and visual content that speak to the audience's desire for authenticity and relatability. ## Related on Trend Hunter - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md)