# Design-Forward Countertop Herb Vases Lettuce Grow Debuts the Counterstand and Expands Inn Costco By Kalin Ned | Published 2025-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lettuce-grow References: [insider.fitt.co](https://insider.fitt.co/press-release/lettuce-grow-announces-new-product-and-retail-distribution-with-costco-wholesale/) & [lettucegrow](https://www.lettucegrow.com/)  [Lettuce Grow’s](https://www.trendhunter.com/trends/indoor-farm-stand) new retail expansion into [Costco Wholesale](https://www.trendhunter.com/trends/simply-fresh-organic-salad-shakers) marks a significant shift for the company, which has traditionally focused on direct-to-consumer sales. The brand introduces both its live seedlings and its brand-new Counterstand in Costco stores. This move makes fresh, home-grown produce more accessible to a wider audience. The Counterstand is a key product for Lettuce Grow. This design-forward [countertop vase](https://www.trendhunter.com/trends/the-ov) offers a solution for consumers to grow their own greens at home. The seedlings, on the other hand, allow for a more hands-on approach to harvesting fresh food. Lettuce Grow’s approach minimizes waste by allowing consumers to pick only what they need while ensuring maximum freshness. Additionally, the brand delivers its affordable products in zero-plastic packaging. Lettuce Grow’s expansion aligns with the growing demand for sustainable, fresh food options. Image Credit: Lettuce Grow ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 83% | Activity: 89% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Home Gardening:** Rising interest in eco-friendly living encourages the integration of sustainable gardening solutions like the Counterstand into urban households. - **Zero-plastic Retail Packaging:** Retail sectors are shifting towards zero-plastic solutions, driven by consumer demand for environmentally responsible packaging. - **Direct-to-consumer to Wholesale Pivot:** Brands traditionally focused on direct-to-consumer models are exploring wholesale channels to increase market reach and product accessibility. ### Where This Applies - **Home Gardening Products:** The home gardening industry is witnessing innovation with design-forward products that cater to urban living spaces. - **Sustainable Packaging Solutions:** Industries are rapidly innovating in sustainable packaging, focusing on reducing environmental impact and aligning with consumer values. - **Retail Distribution Channels:** Shifts in retail distribution are creating opportunities for brands to explore new sales channels like wholesale partnerships to expand their consumer base. ## Related on Trend Hunter - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Packaged Romaine Leaf Lettuces](https://www.trendhunter.com/trends/romaine-leaf-lettuce.md) - [Family-Size Salad Kits](https://www.trendhunter.com/trends/familysize-salad-kit.md) - [Indoor Gardening Planters](https://www.trendhunter.com/trends/the-fieldhouse.md) - [Packaged Microgreens Expansions](https://www.trendhunter.com/trends/packaged-microgreens.md) - [Modular Indoor Gardening Solutions](https://www.trendhunter.com/trends/gud-plant-box.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Retailer Exclusive Salad Kits](https://www.trendhunter.com/trends/simply-fresh-organic-salad-shakers.md)