# Hunger-Inspiring Lettuce Branding Plenty's Greens are Packaged to Remind of Fast Food By Laura McQuarrie | Published 2021-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lettuce-branding References: [fastcompany](https://www.fastcompany.com/90596153/you-see-salad-but-think-fries-why-this-new-lettuce-branding-looks-like-fast-food) & [plenty.ag](https://www.plenty.ag/) [Mixed bags of lettuce](https://www.trendhunter.com/trends/packaged-salads) and other kinds of leafy greens are often packaged with color schemes that stick to natural color hues that align with images of brightness and freshness but [Plenty's](https://www.trendhunter.com/trends/bristol-farms) lettuce branding sets itself apart in this way. The indoor vertical farming company taps into the psychology of fast food to inspire hunger with colors like ketchup-like red and mustard yellow. Some of the most well-known fast food brands in the world use signature red and yellow colors in their branding and this is an intentional choice because red inspires hunger and yellow is a happy color. While other packaging in the category helps consumers to see leafy greens as a healthy choice, Plenty's packaging uses rich, bright contrasting colors to signal the craveable nature of the product. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Craveable Color Branding:** Companies can use bold and contrasting colors in their branding to signal the craveable nature of their products. - **Fast Food Psychology:** Marketing strategies can tap into the psychology of fast food to inspire hunger and appeal to consumers. - **Vertical Farming Technology:** Vertical farming technology allows for the production of fresh and high-quality greens with efficient use of space and resources. ### Where This Applies - **Indoor Farming:** Indoor vertical farming technology can disrupt the traditional agriculture industry by producing fresh and high-quality greens with less space and resources. - **Fast Food:** Fast food chains can adopt packaging and branding strategies that tap into the psychology of hunger to attract more customers and increase sales. - **Food Packaging:** The food packaging industry can leverage color psychology and innovative design to create packaging that appeals to consumer desires and emotions. ## Related on Trend Hunter - [Gen-Alpha Targeted Packaging Designs](https://www.trendhunter.com/trends/sesame-workshop.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md)