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# Lettered Multi-Pocket Jackets
Loewe's Letter Jacket Reworks the Classic Workwear Chore Jacket

By Amy Duong | Published 2018-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/letters-jacket
References: [hypebeast](https://hypebeast.com/2018/3/loewe-letters-jacket-spring-summer-2018) & [farfetch](https://www.farfetch.com/ca/shopping/men/loewe--brand-letters-jacket-item-12850583.aspx?storeid=10785&from=listing)

Spanish fashion label Loewe introduced the 'Letters Jacket' as one of its latest offerings for Spring/Summer 2018. Through the experience of working alongside iconic designer J.W. Anderson, Loewe has become an expert in playfully layering garments. The new Letters jacket reworks the concept of a [workwear chore jacket](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket) with its unique construction and [plethora of pockets](https://www.trendhunter.com/trends/journal-standard-relume). The lightweight piece is constructed in Italy from cotton, linen and flax materials in order to deliver comfort instead of stiffness.

The new seasonal piece is embellished with [white letters that spell out](https://www.trendhunter.com/trends/lidl-by-lidl) "Loewe" over a washed-out canvas. The Letters jacket boasts a total of twenty pockets throughout the front and has four buttons for closure. Additionally, the jacket has white stitching details throughout the piece to add a contrasting accent. Overall, it has a relaxed fit as a nod to the label's hard-wearing heritage. The garment is priced at $1,750 and is available online at FarFetch.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 11% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Multi-pocket Jackets:** Opportunity for other fashion brands to create functional and innovative workwear-inspired jackets with unique pocket designs.
- **Playful Layering Garments:** Opportunity for fashion brands to explore creative and unconventional ways of layering clothes to create unique pieces.
- **Contrasting Accent Stitching:** Opportunity for fashion brands to add a pop of color to garments with contrasting accent stitching.

### Where This Applies

- **Fashion:** Fashion brands can incorporate multiple pockets and playfully layered garments to create functional yet aesthetically pleasing pieces for consumers.
- **Textile Manufacturing:** Manufacturers can use cotton, linen, and flax materials to create lightweight and comfortable garments for warmer seasons.
- **E-commerce:** E-commerce platforms can provide access to high-end fashion like the Loewe Letters Jacket to consumers worldwide.

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