# Letterman Jacket Revivals High School Athlete Styles Get a Grown-Up Designer Makeover By Alexander Riley | Published 2010-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/letterman-jacket-revivals References: [gq](http://www.gq.com/fashion-shows) & [style](http://www.style.com/fashionshows/collections/F2010RTW/) The [letterman jacket](https://www.trendhunter.com/trends/wool-varsity-jacket) made a tenacious comeback to the fashion scene this past Fall/Winter season, with designers from every fashion capital revamping the high school outerwear staple. Letterman jackets were first seen at the [men's shows in Paris](https://www.trendhunter.com/trends/moncler-and-jw-anderson) where Louis Vuitton, Givenchy Homme and Paul Smith decked their jackets in complete leather and re-introduced a new type of collar. The comeback continued at Proenza Schouler, where designers Lazaro Hernandez and Jack McCollough added [different cuts and textures](https://www.trendhunter.com/trends/cwu-bomber) to the jacket, even adding fur trims around some of the collars. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Letterman Jacket Remakes:** Designers are reviving the classic high school outerwear staple with a grown-up twist, introducing leather, new collar styles, different cuts and textures, and even fur trims. - **Athletic-inspired Fashion:** The letterman jacket trend reflects a larger movement of athletic-inspired clothing in the fashion industry, providing an opportunity for innovation in sportswear and street style. - **Retro Fashion Comebacks:** The resurgence of the letterman jacket epitomizes the current trend in fashion of nostalgic and vintage styles making a comeback, presenting opportunities to modernize and innovate classic designs. ### Industries Being Reshaped - **Fashion Design:** Designers have the chance to update traditional letterman jackets and explore new cuts, materials, and embellishments, potentially leading to new apparel trends. - **Sportswear Manufacturing:** Due to the athletic influences of the letterman jacket trend, sportswear manufacturers have an opportunity to collaborate with fashion designers and create comfortable yet fashion-forward clothing. - **Streetwear Industry:** The trend of athletic-inspired fashion and reviving retro styles creates an opportunity for the streetwear industry to blend functionality with fashion, introducing new and unique styles to the market. ## Related on Trend Hunter - [Seasonal Collegiate Varsity Jackets](https://www.trendhunter.com/trends/superdry-varsity.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Updated Military Outerwear](https://www.trendhunter.com/trends/l2b-flight-jacket.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Sports-Themed Jackets](https://www.trendhunter.com/trends/nfl-x-veronica-beard.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Dramatically Luxurious Leather Jackets](https://www.trendhunter.com/trends/crocodile-leather-jacket.md)