# Construction Site Characters Letter, Letter, Letter Imaginatively Builds the Alphabet By Amelia Roblin | Published 2011-10-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/letter-letter-letter References: [behance.net](http://www.behance.net/gallery/Lettering/1654792) & [behance.net](http://www.behance.net/mazakii) Typography is an essential study for graphic designers which demonstrates limitless potential for imaginative illustration. Letter, Letter, Letter is a project put together by Jing Zhang, in which individual characters are literally constructed from the building blocks of shape and color. The collection of symbols does not include every letter of the alphabet, perhaps because the creator found the assignment to be as demanding as assembling architectural models. Each image presents a unique scene of three dimensionally rendered characters composing everything from walls and scaffolding to staircases and conveyor belts. Modern houses, whimsical factories and [LEGO](https://www.trendhunter.com/trends/lego-typewriter) towers are molded into the forms of capital vowels and consonants. Tiny people interact with their [ABC](https://www.trendhunter.com/trends/bape-x-crocs) building sites, bringing a lighthearted charm to the challenging Letter, Letter, Letter project. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 65% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **3D Typography:** There is an opportunity to disrupt traditional 2D typography methods with more imaginative and interactive 3D typography designs. - **Visual Storytelling:** Employing characters and symbols to convey playful narratives in design projects can attract younger and diverse audiences. - **Construction-based Illustration:** Creators can disrupt traditional illustration methods by incorporating tangible elements of construction and architecture in their designs. ### Sectors Adopting This - **Graphic Design:** 3D typography and construction-based illustration can be a differentiating factor for graphic designers to offer unique services to their clients. - **Architecture and Construction:** Using construction elements in design can attract younger audiences and enhance visual storytelling for architecture and construction firms' promotional materials. - **Marketing and Advertising:** Incorporating playful characters and visual storytelling through 3D typography and construction-based illustration can enhance branding and advertising strategies for companies targeting younger and diverse audiences. ## Related on Trend Hunter - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Functional Block Brick Typewriters](https://www.trendhunter.com/trends/lego-typewriter.md) - [Font Pairing Tools](https://www.trendhunter.com/trends/letter-pair.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md)