# Social Media Women's Day Campaigns TikTok and Shania Twain Debut #LetsGoGirls to Support Women By Grace Mahas | Published 2021-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/letsgogirls References: [newsroom.tiktok](https://newsroom.tiktok.com/en-ca/celebrate-iwd-on-tiktok-with-shania-twains-letsgogirls) & [tiktok](https://www.tiktok.com/foryou?referer_url=https%3A%2F%2Fnewsroom.tiktok.com%2F&referer_video_id=6937270878493248773&lang=en) In honor of [International Women's day](https://www.trendhunter.com/trends/womencentric-celebrations), [TikTok](https://www.trendhunter.com/trends/main-character-hair) recently joined forces with pop-country icon Shania Twain to launch the [#LetsGoGirls challenge](https://www.trendhunter.com/trends/canadian-womens-foundations). The initiative is set to the star's immortal hit “Man! I Feel Like A Woman" and encourages users to demonstrate what they think is the best thing about being a woman by creating a transition or stitch to showcase what happens when they hear Shania utter her famous phrase "Let's Go Girls.” “TikTok is a place where everyone has a voice,” says Shania Twain. “It is more than a platform, it is a community. Somewhere to celebrate creativity and have fun - so I’m in! TikTok and I are spending March supporting all those who FEEL LIKE A WOMAN… so join me loudly when I say ‘LET’S GO GIRLS!’” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 26% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **User-generated Music Promotions:** Platforms can collaborate with artists to promote their music and connect with audiences through engagement-driven campaigns. - **Inclusive Social Celebrations:** Brands can use social media to celebrate diversity and empower underrepresented groups through creative campaigns. - **Interactive Video Advertising:** Brands can leverage social media platforms to engage with audiences on a more personal level and tailor their messaging to better resonate with viewers. ### Sectors Adopting This - **Music Industry:** Artists and music labels can partner with social media platforms to launch user-generated promotions and increase exposure. - **Marketing and Advertising:** Brands can use social media to create innovative and inclusive campaigns that support diversity and resonate with audiences. - **Social Media:** Platforms can leverage user-generated content to drive engagement and connect with users, while offering new and exciting ways for brands and artists to promote themselves. ## Related on Trend Hunter - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [International Women's Day Campaigns](https://www.trendhunter.com/trends/ywca-launches.md) - [Story-Focused Empowerment Campaigns](https://www.trendhunter.com/trends/shyaway.md) - [Female-Focused Walking Challenges](https://www.trendhunter.com/trends/hot-girl-walk-united.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [International Women’s Day Events](https://www.trendhunter.com/trends/womencentric-celebrations.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md)