# Stop-Motion Vacation Ads Expedia's 'Let's Take a Trip' Ad Spot Plays on the Imagination By Ell Smith | Published 2020-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lets-take-a-trip References: [adweek](https://www.adweek.com/brand-marketing/expedias-quirky-ad-encourages-cooped-up-consumers-to-turn-travel-fantasies-into-reality/) & [expedia](https://www.expedia.ca/?pwaLob=wizard-hotel-pwa-v2) Imagination is a powerful tool, but it can't compete with the real thing -- this is the premise behind [Expedia's](https://www.trendhunter.com/trends/going-places-with-ken) 'Let's Take a Trip' ad spot, which encourages consumers to plan that vacation they've been dreaming of. In the offbeat ad, the viewers watch as a woman's coffee table transforms into a convertible, blankets become a mountain to hike up, and the broom becomes a diving board to jump from. Throughout the ad, items in a living room are cleverly repurposed to be reminiscent of vacation experiences. Eventually, the ad closes with the narrator saying "Imagine the places we'll go, together." Made using a [stop-motion animation technique](https://www.trendhunter.com/trends/typewriter-campaign), this ad aims to inspire viewers to [plan the vacation](https://www.trendhunter.com/trends/cinematic-travel-campaign) they've been imagining. Image Credit: Expedia ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Vacations:** Developing complete virtual reality platforms for those who can't afford to travel and want to experience destinations from the comfort of their own home. - **Interactive Advertising:** Using augmented and mixed reality to create immersive experiences for consumers that transport them to different destinations and inspire travel. - **Sustainability Travel:** Developing travel campaigns around eco-friendly experiences that promote responsible travel and conservation efforts. ### Industries Being Reshaped - **Tourism:** Using technology to offer customers unique, interactive travel experiences that better represent the destination and things to do. - **Advertising:** Incorporating creative experiences with the latest technological advancements to offer immersive interactive commercials that create an emotional connection with viewers. - **Environmental Conservation:** Encouraging and promoting tourism which is environmentally sustainable and educates people about conservation of the environment for a better future. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md)